Using ChatGPT to create a topical map for your niche

Apr '23 • SEO

Instead of expensive and time-consuming keyword research, you can use ChatGPT to create a detailed topical map for your or a client's niche. You can obtain user intent for each and then organize the topics into WordPress categories. This is the best way to build a content hub (silo structure). Lastly, you can then search on each keyword variation to obtain additional article topics. Knowing the user intent helps to provide the correct content for the keyword phrases.

Since my niche is “personal branding online,” I’ll use that as an example. I’ll also provide a link to a Google sheet so you can see the results.

Here are the prompts:

You are a content marketing expert with extensive experience building topical relevance that communicates both authority and trust with Google and potential customers.

Give me 30 different keyword variations of “Personal Branding Online” that address a different search intent.

***Copy them into a spreadsheet***

Next prompt

Organize the different keyword variations provided into WordPress blog categories:

***Copy them into a spreadsheet***

***Spreadsheet Example***

https://docs.google.com/spreadsheets/d/1EgheJ_02AIg_rQrY4-dJlPreLZOs6OINq9bFiaCFDA0/edit?usp=sharing

After you complete the article content for the top 30 topics, you can drill down on each. Or just create a comprehensive map for the niche. Use the following prompt:

Give me 10 different keyword variations of “KEYWORD TOPIC” that address a different search intent. Include the search intent for each:

***Examples****

Personal Branding for Entrepreneurs: An Article that focuses on how entrepreneurs can define their personal brand to differentiate themselves and attract clients.

Building a Personal Brand Online: A guide that Discusses the importance of building a personal brand online and provides tips on how to do it effectively.

Last prompt - To reduce the wordiness:

Reduce each down to 3 to 5-word keywords.

****

You can charge clients for this as a service if they want to gain brand recognition.

Let me know if you have any questions.

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