17d • Announcements
Clarification
Let me clear something up because I've gotten a few DMs asking if the free community is going away or if everyone has to pay now.
Short answer: No.
The free Built Different community isn't changing. You're not getting charged. Nothing you have access to right now is being taken away.
Here's what's actually happening:
The FREE community stays exactly as it is - all the accountability, discussions, and foundational content you have now.
Built Different PREMIUM is an addition, not a replacement. It's a separate tier for men who want more:
✅ Full Built Different Training System (12+ courses vs 3-4 free)
✅ Monthly live coaching calls with me (starting March)
✅ Direct 1:1 access for form checks and programming questions
✅ New exclusive content every week
✅ Priority access to everything new before anyone else
Your choice:
1. Stay free - Keep doing what you're doing. Zero changes.
2. Upgrade to Premium - Lock in $49/month founders rate for life (normally $79)
Whether you're free or premium, I want you to know something: the fact that you're here means something. You showed up. You engaged. You didn't just scroll past and forget about it. That tells me you're serious about this work, and I don't take that lightly. This community exists because men like you decided it was worth being part of. That's not nothing.
Thank you for being here. Thank you for holding yourself to a standard. And thank you for being part of this journey
We're still building this together.
~ Keith
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Clarification
skool.com/built-different-life
Built Different™: smart, ego-free training for men 40+ longevity, joint-friendly volume, mind–muscle focus, and honest TRT talk when medically needed.
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