At 40+, the problem isn't your body. It's that you're still training like you're 25. Same ego. Same heavy weights. Same joints paying the price. Built Different means adapting without backing down. Training smarter - not softer. So here's your proof of concept. 💪 STEAL THIS WORKOUT — Arms (No Heavy Weights) 1. Dumbbell Curls — 4x12-15 2. Overhead Tricep Extension — 4x12-15 3. Hammer Curls — 3x15 4. Tricep Kickbacks — 3x15 Rest 60-90 sec between sets. Control the negative. Squeeze every rep. Do this today. Then tell me — what's the one thing you've had to change in your training since turning 40? Drop it below. 👇

This community only works if we all show up. I started it, but the value comes from you guys - engaging, posting, holding each other accountable. We're over 250 members now. Use the map feature to find guys near you, or just drop a post and let us know how things are going 💪🏻 I made a poll for you guys to vote - Where are you at right now with training consistency? What's actually stopping you from being more consistent? Time? Energy? Motivation? Injury? Just being honest with yourself? Vote below and let us know. Let's see where everyone's at. If you guys do have questions or need help - just ask.

New to group & have already learned new ways of working out. I’m 56, been actively working out 3-4days a week at my local gym since April of 2025. Never really cared for “working out” before although allways have been very active. Since though I have really come to enjoy it very much. Following Kieth has been a real help with seeing results without hurting myself. Feeling stronger every week! Thanks Kieth!

Hello gentlemen glad to be here!

Hi Keith, last evening I followed along with you with the video Build big arms with me follow along session. I got a really great pump. It’s very helpful to follow you until I can get more of a rhythm. Thanks