When I talk about transparent commercial fragrance influencers, I am not automatically saying they are dishonest or that every opinion they give is paid for. I am talking about creators who openly use affiliate links, discount codes, sponsorships, brand partnerships, or have their own fragrances and business interests connected to the industry. Some of the more obvious examples would be Gents Scents, Aromatix, CurlyFragrance, Jeremy Fragrance, Demi Rawling, The Perfume Guy, Curly Scents, Gerard George, and Hamza Saab. Most of them disclose somewhere in their videos or descriptions that they may earn a commission from certain links or purchases. To me, Aromatix, Jeremy Fragrance, CurlyFragrance, and Gents Scents are among the most commercially obvious because their channels are heavily connected to discount codes, affiliate links, retailer partnerships, collaborations, or fragrances released under their own names. That does not necessarily mean their reviews are fake. It simply means I would never treat their opinions as completely financially neutral. There is a difference between someone enjoying a fragrance and someone also having a financial reason for you to purchase it. I actually respect the influencers who disclose these relationships more than the ones who try to appear completely independent while constantly receiving free bottles, promoting discount codes, and praising nearly every new release. The real issue is not always that an influencer makes money. Content creation is a business. The problem begins when the commercial relationship is hidden, minimized, or presented in a way that makes the viewer believe they are receiving a completely unbiased recommendation. My advice is to listen to the scent description, pay attention to any disclosed relationship, and ignore a lot of the exaggerated hype, compliment claims, and urgency to buy. Always sample for yourself before spending your money. Some recognizable fragrance creators who are commercially transparent—at least about affiliate links, discount codes, ownership, or collaborations—include:

He claims EVERYONE owns these, do you? https://www.youtube.com/watch?v=gcyecxHNMtA