Venetian Blue by The Merchant of Venice

I finally opened my bottle of Venetian Blue by The Merchant of Venice, which I had picked up during my visit to their boutique in Venice. The experience of exploring the store was unforgettable, and I was instantly drawn to this fragrance. After wearing it a few times, I’m excited to share my thoughts.

Upon the initial spray, I’m greeted with a refreshing burst of apple and citrus, complemented by a hint of marine aroma—perfect for a spring day. This opening is not only fresh but also carries a slight sweetness and an earthy quality that I find quite appealing. It’s truly one of the reasons I decided to purchase it during my trip.

Approximately 20 minutes in, the scent evolves into rich woody notes, with the earthy undertone becoming more pronounced. At this point, the middle phase reminds me of a designer blue fragrance. After about two hours, we transition into the drydown, which evokes the aroma of Aventus. After looking up the notes, its clear the birch, moss, and ambergris in the drydown as the elements that connect these two fragrances.

In terms of performance, Venetian Blue has great projection during the first two hours, settling closer to the skin as it dries down. Overall, it lasts about six hours before fading away.

When I first encountered this scent at the boutique, I was drawn to its familiar vibe, though I couldn't quite place it. After multiple wears, I realize it embodies a hybrid character for me. The opening feels reminiscent of a fresh marine scent similar to Aqua di Giò, while the drydown aligns with the Aventus.

Overall, Venetian Blue is a wonderful example of a slightly matured blue scent, making it a versatile option for any man throughout the year. It beautifully merges two iconic fragrance families into one remarkable perfume.

9 comments