Over the weekend I went to the world’s leading trade show for health, fitness and wellness - Fibo 2026, and it just confirmed something I’ve been thinking about for a while. When I walked into the main hall, there were different halls for different things. One was strength, another was more hybrid / functional, and then there was longevity and recovery. And honestly, what disappointed me is that those halls should have basically been swapped. Because longevity should actually be the functional training, the hybrid training, the strength training, all of that. It should not be weird inflated balloons to sit on to “align your spine”, red light therapy, hydration massage beds and all these passive recovery tools. And don’t get me wrong, I’m not saying these tools are bad. They’re great if you are at the point where you actually need them and where you’re actually going to benefit from them. But unfortunately, 99% of people who are currently struggling with chronic pain, fatigue, stiffness, and not getting the most out of their training are not. That 1% of people who are going to benefit from these kinds of tools being used as longevity and recovery tools are usually very well-trained people, very educated athletes, or at least people who already have a really high level of body awareness and training behind them. (And sorry to break it to you - but if you’re reading this - you are not in that 1%). For most people, recovery and longevity should be marketed in a completely different way. Because actual longevity is being able to move well, train well, recover well and have a body that works properly for a long time. It’s not lying on a hydration massage bed and hoping for the best. And I think that’s the part that really disappointed me, because unfortunately the majority of people still want a quick fix. It feels nice, sounds good and looks impressive. And that’s exactly why it sells. But unfortunately, the results just don’t last. Because if your body doesn’t actually know how to move well, coordinate properly, deal with that load and recover from training in the first place, then no passive tool is going to give you the thing you actually need.