Your show rates suck because nobody trusts you... let me explain

Brian Moncada

21d ago (edited) in General discussion💭

Everyone for the most part in this industry today is struggling with TWO main things:

#1 - Show up rates

AND...

#2 - Conversion rates

Why?

Because everyone today pretty much knows what a "FrEe TrAiNinG" really means...

They know that you're going to try and sell them something when they book a call...

The market is WAY more skeptical today than it was just 2-3 years ago...

And your show rate sucks NOT because of your follow-up sequences, NOT because of your emails, OR your VSL...

Your show rate sucks because of your Ad strategy!

Let me explain...

People aren't showing up because they don't know you...

They don't know you because they just clicked on an ad where you promised the world, and they booked a call, but they know it's a sales call...

So they GHOST you because they don't have any relationship built...

They're not bought into you, or how you can help them too...

So why the hell would they show?

You can send them ALL the follow-up sequences in the world, but they're just going to get annoyed. So what I am saying is...

HOW somebody comes into a NEW client relationship determines EVERYTHING! So you can get a lot of clicks...

You can get a lot of leads...

You can get a lot of calls booked...

But if they don't actually SHOW, it's worthless...

So you might be thinking you're getting $100 Cost Per Call, or $200 Cost Per Call, and you're "crushing it"...

But when only 40% of them show, now all of a sudden you're looking at around $600 or $1,000 per call that actually shows!

So the reality is we need to build relationships, especially in the world of AI...

It's only going to get LESS and LESS personal over time, and the ONLY thing that is going to be left to build relationships in advertising, is VIDEO...

And that's where YouTube Ads comes in!

Now I've been doing this for over 6 years now for all the BIGGEST brands and influencers in the course, coaching and mastermind industry...

And I've learned ONE thing...

And that is...

IF you don't build a relationship with people, it won't matter what type of bells and whistles you have on the backend...

They're NOT going to want to book a call with you...

Show up to a call with you...

Buy from you...

Keep buying from you...

And so on...

And the best way to build relationships is with YouTube & YouTube Ads. For example, back to my client I was introducing you too...

His name is Matt Giannino, aka @MarketMovesMatt, and he paid us to help him create and launch all his YouTube Ads for him just under a month and a half ago...

Now, the reason why he paid us?

Well, because although he already had 117k+ subscribers on YouTube, he's never used YouTube Ads to retarget and re-offer his audience!

Aka, people who already know, like, and trust him...

Which is exactly what we've helped him do.

The result?

He's closed 3 NEW high-ticket clients, for $4k each, in the last 2-weeks...

And he's getting way cheaper Cost Per Leads, compared to his ad costs on Facebook!

Why?

Because his YouTube videos are BUILDING a relationship with people, and his YouTube Ads get them to click and book a call.

Now, you don't NEED a HUGE YouTube following to make this work for you...

But it does help, and here's Matt explaining just how well our YouTube Ads 'HYBRID' offer has worked for him (video attached)

-Brian 'Better Ads, Better Relationships, Adspend.com' Moncada 🥂