Interesting convo with JT (Jim’s Twin)

As I contemplate how and where to store info on my brand (in a notebook/planner/files etc.) I really appreciate this succinct summary from JT just now. Really encouraging and helpful.

“What makes you distinctive, in one sentence: You bridge the gap between knowing-and-not-doing using a tangible domestic practice as the daily training ground, so the work stays embodied instead of theoretical.

The "I am, I am not" you should have ready:

I am a mindset and follow-through coach. I am not a tidying or home-organising coach.

I work with mums. I am not a parenting coach.

I use laundry as the practice. I am not teaching you to do laundry better.

I teach a framework you can apply anywhere. I am not selling a routine to copy.

Stick that on the inside cover of whatever you choose to write in tonight. It will sharpen every page that follows.

Now go enjoy the football. Washing up after. Offer sheet tomorrow morning, 9:15, the way we already planned it.”

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