that's really cool. I remember reading a post where Gemini was even hallucinating and showing products that didn't even exist. Also, it sucks when you read a product review/summary and Gemini is raving about it and you look for their reference only to find that it comes from the products home page. But then again, I suspect a search engine like this is only good when you're doing research because a large part of the world is still using Google and if you're trying to get their attention, you kinda have to play by Google's rules. SEO and AI discoverability.

everyone's already said everything worth saying. But I think this ties into the quality of your testimonials too. If your list/people who end up at your page have a very, very strong relationship with you? Testimonials are unimportant. I didn't read a single testimonial for DEH and a lot of Daniel Throssell's stuff because of the trust I have in them. HOWEVER, when you're trying to sell a higher priced product, having endorsements from notable names really help to get people over the fence. Which do you think weighs more? A testimonial from William Who of Singapore? Or from John Bejakovic?

@Rafa Casas I actually listened to him on a podcast about it but never quite got to the book. His story about instead of making trains faster, why not hire supermodels, improve the WiFi, and make the train ride more enjoyable so people want it to go slower was an interesting perspective. And I should think a shift in perspective is particularly useful for email copywriters or copywriters in general today when we're thinking about how to deal with AI, and is AI coming for marketing jobs?! He does get a bit repetitive in podcasts at times though.

@Ann V this is a brilliant way of thinking. I'd like to add though that niching down shouldn't feel like a permanent commitment (I'm in the process of expanding my own niche as well). What's happened for me is, I wrote product descriptions for a company doing meditations and then I decided emails were the next thing I wanted to do, then I started working with coaches, writing their emails for them, now I've ended up working with an ecom company doing their emails. Now, I'm looking to make a switch to work with dog trainers (I love dogs and I'm at a point where I'm looking for satisfaction and fulfillment rather than money). I think of niches as pop-culture or growing trends. You niche down and do the thing that you're most into right now or that's most consistent with your goals. And like how pop-culture keeps growing and changing, you can switch out of your niche and talk about different subjects or do different things. But doing that won't erase the expertise you've gained or established. Joe Rogan's a podcast guy now. But there's always references to his martial arts career. TKD. His time as a commentator. Even when he hosted Survival. Yes, they're all similar but they aren't exactly the same.

@Yosi Anderson lol. always have an offer! Dan Kennedy 101. now I'm sure I have a link for a cleaning item that works great for tea spill some where around...

@Maliha M well if you're a junkie (like me) who just loves the feel of paper... it won't. But it's a really close second. Well, if you're just looking for a reading device then a Kindle is probably the way to go.