think its just a combination of 'slop' out there; I got very few people on my shortlist of emails that I'll read daily-ish. Let alone buy from. And, I tend to buy from emails from people I ALREADY bought from. it's very easy to become cannon fodder in my email platform for most people, or go unread or get the unsubscribe. Another thing worth mentioning is the old "do I need this?" test. Everything should be framed as why you need this… Not to give too much of the Bejako Sauce away… 1. If they know you, talk about yourself 2. If they don't know you, talk about them, their situation, outcomes, etc… But, there's A LOT of mental obesity these days anyway, in fact… its gotten so bad that you won't be able to reach me on social media (at least not in 3 - 6 business weeks when I decide to download the app again and doomscroll a bit)… So email is the only reliable point of contact. But, again, I may be the anomaly here because I genuinely read and write a lot more than the common layman)… that said, I do notice a "split" between younger and newer writers where I try and make my copy more "TikTok" doomscroll like -- short bursts of paragraphs and subject lines, within a sales page or email with lots of pictures (no pics in emails)… But it points to the fact that IF I don't know you, and you try and write an 80 page sales letter from 1995, I will likely breeze past it and not even look at it

@John Bejakovic my ads skills are pretty advanced probably in the 3-5 million in spent over the 5+ years of doing this by now, however -- again, mainly physical products with a very minimal amount of info-selling (more like replaying a webinar as a lead magnet + 7 day countdown to booking a free consultation -> sale) limited I can probaby pick it up the fastest whatever the funnel is without having to learn the basic stuff, principles and good to go

i like to write two 'formats' in one for two groups 1. the people who skim 2. the people who read every word You did a good job here for both. "Join Waitlist" CTA above the fold ✅ …and a 'soft' price confirm way down at the bottom also like how that greyed out button works and moves you up the form, very smart (was gonna deduct points for making people scroll up to fill out your form) other than that, its well formatted, has a structure and rhythm a 'story' that makes sense top to bottom; and lot of proof by testimonials which is great and does the heavy lifting for you from others… It seems you are using "stage 5" in this one (Gene Schwartz Market Sophistication) — identifying with the audience. I see near all of your testimonials are woman, so if you want to sharpen that identity part just call out women straight and direct… you're heavily relying on the words of others to boost your credibility, and I guess the DEMONSTRATION of why your qualified to teach is the page itself — what I would say is you talk about "hating to write stories but hesitating to share them" I kinda skimmed this one out but if you're essentially talking about using your own personality to write with AI and breaking the mental roadblocks of 'hating selling' — a PERSONAL story would be a more effective demonstation. there is "you" and then there is the "you" everyone says you are through your testimonials from everyone else; --- theres a few one two glimpses "buncha" "zig zag" but it still seems highly neutered. I think you can make it more you, more story, more personable— and when I say neutered, I mean its logical, it makes sense, it gets me nodding my head — but it doesn't get me 'emotional" maybe thats your style and thats cool — but damn, if you can get some people to HATE you, your probably on the right track, you gotta disqualify people, people that feel offended for calling you out, — because love and hate live on the same side of the brain so yeah, its good, great even because im assuming all your traffic is coming from people with affinity to you already, but this would never work on (well the 'waitlist' idea might) on someone totally cold dropping into this one. — more "charge" Maliha is my reccomendation

oh and the first testimonial is blurry asf, my dyslexic, one eye near sighted astimatized eye is crying right now -- sharpen that image, make it higher DPI, guessing youre in the women 40+ market with kids outta the next that need a hobby and something to do; (this is a great market, they buy a lot easier — I mean theres a whole market of these people that adopt dogs cause they want something to take care of and need a purpose; met them irl, sold them online) big writing = good blurry images = NOT GOOD

started reinvesting my funds into growing my own list, and NOT doing the typical thing people of my world do which is become a marketer running an email list about marketing selling (outdated) courses on marketing thinking they know something -- or chase the next "AI" hype of hypes nahh, i much rather use and apply my principles to build something out than just talk about marketing and get the next "get rich quick, course dust collecting on the shrink wrap buyer" buy some of my stuff making the typical $10k per month promises like everybody else… …to eventually stop doing the thing I'm teaching to only teach others something I no longer do anymore… and only do 'marketing about marketing'… so yeah, I'm in a niche I'm highly interested in, got my lead costs down to under $0.50 in the big US OF A with facebook ads, 20%+ open rates, 16%+ click rates on my lead magnet -- and testing offers resisting with all my might to NOT sh*t sell out to clickbank that made me a couple thousand in the past already in another niche that @John Bejakovic knows about… yeah I'm joining the light side after being in the dark side for a while now; monetization is a pain in the ass to figure out right now especially for "info" when I've always been a product seller using major gaslighting, fear, "twist the knife" urgency ESSENTIAL tactics to sell something TANGIBLE, and not just pure transformation and getting people to feel affinity to me through the daily email to buy my stuff (while being anon for now…) so yeah, we'll see how it goes. At the moment I'm hemorraging a "little" $20/day for my leads but my costs other than that are pretty much $0, just gotta learn how to monetize soon… SOON, urgently god help me… soon. btw @Gc Tsalamagkakis you subscribed to me even though i was trying my hardest to hide my identity on this one… still won't tell you what it is tho XD also @Brett Freeman I've tested this out countless times, You think the extra copy helps, but I find it better to just have the headline and FORM -- nothing else. But don't listen to a guy who got $0.50 leads in multiple niches if you think I'm wrong in rich white english speaking countries, most people from facebook are braindead going through the motions of 'impulse' opting in…