Everyone says that social proof (a.k.a. testimonials) is super important for making sales.
I'm pretty bad at asking for testimonials because... well... personally, I've never bought a single thing from someone based on testimonials.
Heck, half the time I don't even trust these testimonials!
I think testimonials make sense for freelancers offering their services... but for those of us selling info products/courses... do you think social proof is important? Or am I just being weird here..?