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According to Ali Abdaal (5M subs on YouTube) “Creating content is not so much a ‘creativity thing’, it’s more a ‘systems, processes and SOPs’ thing.” - Ali Abdaal “I only write when creativity strikes. Fortunately it strikes at nine every morning” - William Faulkner Ali Abdaal, among many other creatives, don’t seem to have struggles to come up with ideas. They have systems and frameworks in place to make sure they never go blank. This is how Ali Abdaal does it. # Generating Content Ideas Before coming up with content ideas you need to define your niche. You can do this by defining your: - Target (who am I creating content for?) - Value (what do I teach/give them?) For example, if you’re a marketing agency owner you could: teach other marketing agency owners how to grow their business. Or target DTC brand managers and teach them how to use TikTok ads to level up their DTC campaigns. So even with the same business you can explore very different niches. After defining your niche you can generate ideas by answering the following questions: - What are all the different content buckets of ideas? - What’s popular on blogs that are targeting that audience? - What are the other YouTube channels in the space? Check their videos that have gone viral (Viral Replication) *Viral Replication* How to apply “Viral Replication” on YouTube: 1. Search similar channels in the same niche 2. Look for videos that went viral by sorting videos by views 3. Copy the title and thumbnail of another piece of content that worked and replicate that in your own way # Finding Your Unfair Advantage Go very niche down. Ask yourself the question: “How do I add value to people that I’m comfortable I can add value to?”. Use the “10% Edge” of Amy Porterfield: Who is the audience that you’re 10% ahead of that you can show the path forward to, and be a guide rather than a guru. When Ali started out he used the “Gary V” style, document not create. He just documented his journey and taught what he learned. Ali transformed into different niches from time to time. He started teaching how to get into med school for specific universities, then he slowly focussed on how to study for exams, and after he received tons of questions about how he manages his time doing all this, he transitioned to productivity where he’s known for today. Notice that he started very niched down, and slowly moved to more broader topics.

Hey friendsssss happy Monday! I'm one of the coaches from Contentpreneurs & I wanted to share some content value with you all! Content strategy is the most relevant topic on the coaching calls so I thought I'd make things easier for ya. And as we all know from Ted's post - content is the catalyst to bringing in leads into your conversations, to then having them as clients. This post is about HOOKS. Grabbing your audience’s attention from the start of your video is all about the "hook," that initial statement that reels in your viewers and keeps them watching. - So, what exactly is a hook? 🎣 A hook lures your audience in and keeps them engaged with your content. - Why should you use a hook? 🚀 To keep them watching & eventually acting on your CTA in the video or post. - Where should you place the hook? 🧭 Right at the beginning of your content! Ideally within the first 5 seconds. Is it focusing on the problem or solution your audience is having? Now, let me share with you some hook ideas — 50 to be precise — that are sure to make your audience want more: 1. 🌟 "5 ____ (asset) to do ____ (thing they want to do hel th" 2. 🔥 "How to do ___ in 3 simple steps" 3. 📖 "My story part 1" 4. 💡 "A little reminder: ____" 5. 📸 "Photoshoot BTS" 6. 📦 "Come package __ with me" 7. 💪 "Join this _____ challenge with me" 8. 🌍 "Have you seen the news?!" 9. 😅 "When you finally do ___" 10. 🎁 "Unbox ___ with me" 11. ❌ "STOP doing __ if you want to do __" 12. 💡 "Struggling with __? Here's a tip" 13. 🌟 "Here's one tip to achieve ___" 14. 🎬 "Come Behind the Scenes doing ___" 15. 👋 "Let me introduce myself..." 16. 🕵️ "Check out this sneak peek of..." 17. 🌞 "A day in my life" 18. 🔄 "Before vs. After" 19. 📱 "3 apps for ___" 20. 📺 "Reel vs. Reel-ality" 21. 🌟 "Myth vs Fact" 22. 💥 "Bust a myth with me" 23. 🧠 "5 facts about ___" 24. 🤔 "Answering my most asked question about ___" 25. 🤷‍♂️ "This or That: ___ edition" 26. 🆘 "Needing help with ___?" 27. 💡 "Do you really have to do ___ to achieve?" 28. 📆 "Does ___ really last for (days/weeks/months)?" 29. 💰 "Do you really need more than 1 ___?" 30. 🚀 "Are you launching a ___ collection?" 31. 🤓 "Do you want to learn how to do __?" 32. 😎 "How to deal with ___" 33. 🆕 "Try this new ___" 34. 😱 "When you go to do ___ & ___ happens" 35. 🌟 "Three easy ways to do ___" 36. 🌟 "Five easy ways to improve ___" 37. 🚨 "Did you hear?! __ is happening (or launching)" 38. 🙌 "I bet you didn't know about ___" 39. 🗓️ "Have you done ___ recently?" 40. 💪 "Want to know one of the best ways to do __?" 41. 🌈 "The magic behind __ revealed" 42. 💬 "Let's talk about ___" 43. 📢 "Breaking news in the world of ___" 44. 😮 "Can you believe what happened when I tried ___?" 45. 🎙️ "I spilled the beans on ___" 46. 💥 "The ultimate guide to mastering ___" 47. 🤯 "You won't believe this mind-blowing ___ trick" 48. 💡 "Unlock the secrets of ___" 49. 🌄 "My journey from ___ to ___" 50. 🚀 "Buckle up for a wild ride through ___"

It might shock you how effective they are. A still image of a Twitter post, looped in a 4s-8s video, without audio. How simple can it be, right? You’ve probably seen creators like Alex Hormozi post these Reels with just a Twitter/X screenshot. If Alex continues to do something it’s usually not because he feels good about it, it’s because it works and he has data to back it up. And the data backs it up, I analyzed every video of Alex Hormozi from the past 6 months and this are my findings: 40% of his 10 most played Reels are “Twitter Reels” (averaging 2.2M views per video) 50% of his 10 most liked Reels are “Twitter Reels” (averaging 117K likes per video) 20% of his 10 most commented Reels are “Twitter Reels” (averaging 1.7K comments per video) He experiments with a variety of video durations, the best performing ones were 4s, 5.386s and 8.833s. A simple yet very effective content idea. Have you ever tried those Twitter Reels? Did it work well for you?

And how you can do the same with these 5 simple steps: 1. What makes a good short 2. Coming up with hooks 3. Story that pushes you through 4. Brainstorming ideas 5. Improving performance This is the exact framework Jenny Hoyos uses for her Shorts, she has done over 600 million views in the last year alone, averaging 10M view per video. ## What Makes a Good Short **Storytelling** Tell a story with a twist. Make it personal, your “why” gets people invested. A good way to add a twist is to incorporate some irony. **Ingredients of a Good Short** - Strong hook to grab attention - Foreshadow to set the expectation - Transition to give people time to breathe - The problem/solution/story you want to tell ## Coming Up with Hooks **What Defines a Strong Hook** - So good it can be used as title and thumbnail for long-form - Can be understood without audio - Very easy to comprehend (can be told to a 5 year old) **Rules of Thumb** - As if it was for long-form, decide what the “title” and “thumbnail” are. - The visual part of the hook (the first frame of the video) is the most important. Figure this out first and then decide how to accompany that. - A consistent first frame helps for bingeability - they know it’s you when they see that frame. - What you’re saying should be as concise as possible, put it in a readability checker. It should be understandable to at least 5th grade or under. **Inspiration From Other Creators** To get started, or to try new things out, you can get inspiration from other creators. To copy other peoples hook, just ask the question “What would it sound like if ___ made this video?”. Do this for your top 10 creators, make a bunch of hooks per creator, pick your favorites and test them out. ## Story That Pushes You Through **Setting Expectations** To keep people interested till the end they need to have a good expectation of what they’re going to watch and what there’s going to be at the end. You set the expectation in the foreshadow. A couple examples: