My problem: our bike rentals business is doing great, but tours are struggling. People click on tour ads but end up booking rentals instead. To run lookalike campaigns in Google Ads or Meta, you need at least 1,000 users – and my tour client base is too small. All our tour bookings go through Regiondo, and OTAs don’t share customer data. Direct bookings on our site are limited, so I can’t build that audience. Has anyone faced this? Do you have a way to source data, or maybe even share anonymized segments? Could we combine small lists to create a usable base for training the algorithm? What do you think?

We run a guesthouse in a small village in Albania. The village has no street names, there are no other verified businesses. On Google Maps there is only the mosque and the school. Both about 1km away from us. In order to verify our account, we need to make a video in one take of max 5 minutes with a number of assignments (like filming the name of the road and other impossible things). I tried many times, it gets rejected all the time. Has anyone dealt with this? We are located in rural Albania. Before, in The Netherlands, I remember it was a matter of having a code sent to the address, but that option is not given here.

Something game-changing is coming to Tourism Connect… After months of building, testing, and refining, we're just days away from launching our very own AI tool built specifically for tour and activity businesses. 🧠⚙️ The Tourism Connect AI has been trained on hundreds of real, high-performing ad campaigns and proven marketing copy, all from within the tourism sector. It knows what works. And now, you will too. The Tourism Connect AI will help you: ✅ Create better marketing in minutes ✅ Save hours each week ✅ Get more bookings 💥 And here’s the best part: Every Tourism Connect member gets full, unlimited, 24/7 access. We built this with YOU in mind, and it’s unlike anything else in the tourism space right now. Launching very soon. Drop a 🔥 in the comments to get early access, and give us your feedback!

A while ago, I was helping a canal cruise business here in Amsterdam. They had great photos, solid reviews, and a decent website. But… nothing was working. I kept tweaking the ads, rewriting the copy, changing the targeting — and still, the bookings weren’t anything to write home about. Then I shifted focus to something most people overlook:👉 The offer itself. Because one of the most valuable things you can change without spending more, is the offer. “If the offer isn’t irresistible, the marketing doesn’t matter.” And that was exactly the problem. The offer was fine. But fine doesn’t sell. So here are some of the changes we made: ✅ Added a limited-time hook (“Only 8 spots per day”) ✅ Introduced an optional upgrade that boosted both bookings and profit ✅ 1 Free drink onboard 🎯 Same photos. Same ad spend. More bookings. 📌 Lesson: Don’t start by asking how to get more traffic. Start by asking: “Would I buy this offer if I saw it for the first time?” If not, let’s fix that. Drop your tour offer below, I’ll give you direct feedback on how to sharpen it.

Many tour and activity businesses make the mistake of trying to market to everyone. It sounds like a good idea, why limit your audience? But in reality, when your message is too broad, it feels generic and unrelatable. The result? The people who actually need your tour or activity the most won’t see themselves in your marketing, and they’ll move on. So how do you write marketing copy that actually speaks to your ideal customers? 💡 1. Get clear on who you’re talking to Before writing anything. An ad, a post, a website page, ask yourself: Who is most likely to make the decision to book my experience? Get specific. Get specific! Instead of thinking, "My audience is families with kids," imagine a real person: 👨‍👩‍👧‍👦 "David is 42, a busy dad who works in finance. He and his wife, Jessica, love planning fun weekend trips for their two kids, ages 7 and 10. They live in Denver, and when they travel, they look for unique, family-friendly experiences that aren’t too stressful to plan." When you visualize David, your copy will feel more personal and engaging. 💡 2. Write like you’re talking to them Instead of thinking about what you want to say, focus on what they need to hear. What problem does your experience solve? What objections might they have before booking? Make them feel heard and understood. Common marketing mistakes (and what to do instead!) 🚫 Don’t start every sentence with "we" or "our." ✅ Do focus on the customer. Instead of saying, "Our tour is the best because…," say, "Here’s why you’ll love this experience." 🚫 Don’t try to cram too many messages into one post. ✅ Do follow the one audience, one goal rule. If you want them to book a tour, give them one clear call-to-action—don’t send them to five different links. When you write with a clear audience in mind and speak to them, not about yourself, your marketing will instantly become more effective. Who is your ideal customer? Drop a quick description in the comments! ⬇️