LESSON: The Importance of Offers 🧠

A while ago, I was helping a canal cruise business here in Amsterdam. They had great photos, solid reviews, and a decent website. But… nothing was working.

I kept tweaking the ads, rewriting the copy, changing the targeting — and still, the bookings weren’t anything to write home about.

Then I shifted focus to something most people overlook:👉 The offer itself.

Because one of the most valuable things you can change without spending more, is the offer.

“If the offer isn’t irresistible, the marketing doesn’t matter.”

And that was exactly the problem. The offer was fine. But fine doesn’t sell.

So here are some of the changes we made:

✅ Added a limited-time hook (“Only 8 spots per day”)

✅ Introduced an optional upgrade that boosted both bookings and profit

✅ 1 Free drink onboard

🎯 Same photos. Same ad spend. More bookings.

📌 Lesson: Don’t start by asking how to get more traffic. Start by asking: “Would I buy this offer if I saw it for the first time?”

If not, let’s fix that.

Drop your tour offer below, I’ll give you direct feedback on how to sharpen it.

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