Aug '25 • General discussion
Do you use lookalike audiences for ads? Where do you get the data?
My problem: our bike rentals business is doing great, but tours are struggling. People click on tour ads but end up booking rentals instead.
To run lookalike campaigns in Google Ads or Meta, you need at least 1,000 users – and my tour client base is too small. All our tour bookings go through Regiondo, and OTAs don’t share customer data. Direct bookings on our site are limited, so I can’t build that audience.
Has anyone faced this? Do you have a way to source data, or maybe even share anonymized segments? Could we combine small lists to create a usable base for training the algorithm?
What do you think?
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Do you use lookalike audiences for ads? Where do you get the data?
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