A sudden drop in your website's conversion rate can be alarming, but not every dip means something is broken. Before you jump to conclusions, here are three key things to consider when analyzing your numbers: 1️⃣ The Type of Traffic You’re Sending Not all traffic is created equal. If you’re seeing a drop in conversion rate, ask yourself: 👉 Is more of my traffic top-of-funnel? People discovering you for the first time (via Facebook, TikTok, blog posts, etc.) won’t convert at the same rate as warm leads. 👉 Has my traffic mix changed? If you’re running more brand-awareness campaigns, expect lower conversion rates overall. Solution: When reviewing performance, filter out cold traffic sources (like blog visitors and display ads) so you get a clearer picture of how your real booking-intent traffic is performing. 2️⃣ Availability Issues You can’t convert visitors if there’s nothing to book. One of our clients saw a sudden conversion drop, and after digging in, we realized their most popular tour had almost no availability that month. Solution: ✔️ Regularly check your booking calendar. If top-selling experiences are often unavailable, your website data might look worse than it actually is. ✔️ If you only have limited spots left, highlight it! A "Last Spots Remaining" message can create urgency and boost conversions. 3️⃣ Seasonal Trends Travel is seasonal, and so are conversions. Your numbers will naturally fluctuate based on when people are actively booking vs. just browsing. 📉 Low booking periods = More site visitors in research mode 📈 Peak booking periods = Higher conversion rates as people finalize plans Solution: Instead of comparing month-over-month numbers, track year-over-year trends. A lower conversion rate in October vs. July? Totally normal. A lower rate this October vs. last October? That’s something to investigate.

Not sure if this will help anyone, but I figured I’d share my favorite places to find good quality images for marketing and social media. - https://unsplash.com - https://www.pexels.com - https://pixabay.com - https://stock.adobe.com - https://www.canva.com/photos (Most of these are free) 😊

People don’t travel the same way all year. Their reasons for booking shift depending on the weather, school calendars, and even their mood. If your content looks and sounds the same in Summer as it does in Winter, you're missing a big opportunity. Here’s how to stay ahead of the curve: 1. Start with what people are doing In late summer, families are wrapping up vacations. In autumn, routines settle in and people start looking for quick getaways or cozy activities. Create content that connects with what’s actually happening in their lives, not just what you offer. 2. Match the mood Every season has its own energy. Lean into it. Autumn, for example, brings a slower pace and a craving for scenic moments. Highlight peaceful hikes, golden light, or smaller group experiences. Speak directly to the mood your ideal customer is in, not just the features of your activity. 3. Update what they see Your visuals should feel fresh, current, and in tune with the season. This helps potential customers picture themselves there, right now. Think warm tones, layers, landscapes that reflect the time of year. The right photo can do more than a paragraph of text. Seasonal marketing isn’t about decoration, it’s about relevance. And relevance sells.

Knowing how you sell can be just as important as what you sell. Some of you are natural persuaders, while others feel allergic to anything that feels “salesy.” But here’s the truth: both aggressive and gentle sales tactics have their place, you just need to know when to use which. Let’s break it down. The Pushy Route (Hard Sell) Think: 🚨 “Only 3 spots left!” ⏳ “Last day to book!” 🔥 “Early bird deal ends tonight!” These are hard-sell tactics, fast, loud, and meant to get someone to act right now. They work especially well for lower-cost items, impulse buys, or time-sensitive offers. If someone’s been meaning to book a last-minute boat tour or needs a replacement for something broken, a hard sell might be exactly what they respond to. But… use this too much and it can feel spammy or desperate. Nobody wants to feel pressured, especially if you're selling something expensive or personal. Use it strategically. The Chill Route (Soft Sell) Soft selling is the long game. It’s about connection, trust, and value. You’re not just selling a tour, you’re helping someone imagine themselves having an amazing experience. This approach works great on social media, emails, or blog content. Instead of shouting “Buy now,” you’re saying: - “Here’s what makes this experience unforgettable.” - “Meet one of our guests who had the trip of a lifetime.” - “Wondering what to pack for a day on the water?” You’re educating, inspiring, and inviting people in, not pressuring them to pull out their wallet. This approach builds trust and often leads to repeat customers and long-term fans. So When Do You Use Which? ✅ Use the hard sell when: - There’s real urgency (limited spots, flash deals, deadlines) - You’re promoting something lower-priced and easy to say yes to - You know the customer already wants/needs what you’re offering ✅ Use the soft sell when: - You’re selling something high-ticket or more personal - You’re building brand awareness and long-term trust

If you're running Facebook ads and offer packages that include multiple locations, activities, or perks, definitely don’t sleep on carousel ads! 📲✨ They’re performing incredibly well lately. The thing about carousel ads is, they let you showcase multiple offers in one swipe. Think waterfalls, boat tours, wine tastings all in one ad. ✅ Perfect for: - Multi-stop tours - Combo packages (e.g. “Tour + Lunch + Transfer”) - Showcasing the full trip In our upcoming ad templates, we’ll be including ready-to-use carousel ad templates, so you can plug in your offers/images and launch the same day. Have you tested a carousel yet? Drop your results or questions below 👇