Hey everyone! I’m Shane, Head of Digital Strategy here at Book Launchers. You’re going to be seeing me around this feed a lot more, so I wanted to properly introduce myself. :) I hail from the great state of Idaho, (yes - the one with the famous potatoes) and I’m an avid hockey fan, dog dad, and have most recently been dubbed a “marketing nerd” by some friendly faces here in this community. So, what are these BIG improvements you say?? A More Organized, Step-by-Step Learning Experience: - If you head over to the Classroom tab, you’ll start to see new courses being added. I’m reorganizing everything so your path through writing, publishing, and promoting your book is simple, clear, and easy to follow. A Major Upgrade to Author Launch Kit: - Our book marketing software just got a massive overhaul. I rebuilt ALK from the ground up based on feedback from hundreds of users, and I’ll continue rolling out new features, improvements, and resources to support every kind of book you’re creating. Weekly Tips, Ideas & Discussions: - The BL team and I will be posting regularly—sharing insights, tools, strategies, and prompts to spark discussions around all things book publishing. We want this feed to become one of the most helpful places you visit each week. Premium Access to Deep-Dive Trainings: - We’ve built up YEARS of incredible trainings, expert interviews, YouTube breakdowns, and super valuable resources.Many of these will be available to all members for free (check out the Author Foundations tab!), and we’ll also be introducing a premium tier with access to more advanced trainings and live calls—all at an affordable monthly rate. I’m thrilled to see this community growing into a real hub for authors who support one another while navigating the publishing journey. My goal is to make sure you have every tool, resource, and roadmap you need—right here, all in one place. If there’s anything you’d love to see added or improved as we keep building this space, drop your ideas in the comments! I’d love to know what topics, tools, or support would help you most.

Anyone else writing for #NovNov? I’m working on my 3rd book.

SXSW has chosen two of my talks to be put up to a panel vote. They use the vote tallies to choose the final ones that get to take the stage. You have to create an account (takes a few seconds) then place a heart beside the talk title. That is it!! Your votes would really help me. Thank you!! The links for my sessions so you can vote are here: https://participate.sxsw.com/flow/sxsw/sxsw26/community-voting-edu-auth/page/community-voting/session/1753456154345001c4vk And https://participate.sxsw.com/flow/sxsw/sxsw26/community-voting-sxsw/page/community-voting/session/1753454780013001gwFC

I was fascinated watching Alex Hormozi’s book launch this past weekend. Yes, there were definitely some “salesy” parts 😅, but what stood out most to me was how he turned the launch into an experience, even offering his book to readers for free. He didn’t just promote the book, he wove the launch into the content itself in a way that perfectly aligned with his message. I also loved how he built in the reader experience by sharing valuable information while engaging with his community directly through 1:1 feedback and live calls. ✨ Here’s a question for you ✨ If you could turn one chapter of your book into an experience (a resource, a challenge, a video, etc.), which chapter would you choose, and what would that look like? Drop your ideas below ⬇️

Back in April, we did a 2 hour training on all things Audiobooks. We covered the should you, could you, and the how-to details of audiobooks. It's now training that will unlock for those who are in the group for 45 days and participating. For new people, there is also a training course that unlocks as you comment, like, and post in the community ... so say hello and make a friend. 😁