@Uncle Jimmy Mitchell Hey Jimmy Super curious just listening in this, surprised to hear the monthly rate you charge customers. How do you recommend agencies decide on their pricing? Right now I charge $997 a month and only sell the leads also (plus CRM through GHL etc, just the basics). Did you decide to go a bit on the lower end to increase rentention, and with that in mind do you think I’m priced too high? Keen to hear your thoughts. Thanks Tom

@Uncle Jimmy Mitchell Thanks for the quick answer mate, super insightful. I charge a setup at the moment which increases my LTV of clients, but whatever you guys are doing to charge $5k setups is pretty impressive🤯

A refundable upfront 'fee' will make the client feel as though you are holding them at ransom in some regard. I would suggest to frame it as 'pre-purchasing' their appointments, or whichever metric you are charging for on your pay per performance model. ie. if they are paying $100/appt then they pay upfront for 10 appointments and you refund them if they are not hit. You then include in the contract the stipulations on what needs to be done on their end, and if they do not do these items then they will not be able to receive a refund as they haven't held their end of the bargain. Ultimately it's up to you how you want to structure your offer, however that's a model that I know has worked for a lot of agency owners.

@Benjamin Bolshinsky I can provide you a funnel of what you are after, feel free to shoot me a message if you want it. It includes a 'DSL (demo sales letter)' which works really well, or you could replace it with a VSL if you wanted.

Hey mate - what is your average close % on booked calls and what is your average client LTV? I have a low cost option I use to get clients for my agency that I could setup for you if the numbers make sense. Also let me know if you’re restricted to clients in certain locations

And you’re servicing mortgage brokers is that correct?

Do you have much experience with GHL sites?