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I had a great conversation yesterday at Nordstrom with a sales associate who has been in fragrance for over 20 years. When I used the word “flanker,” she stopped me and said I was using it wrong. For her, a flanker was always a short-lived seasonal or temporary release, like the summer editions that disappear after a year. We ended up talking it through and used Bleu de Chanel as an example. To me, Bleu EDP and Bleu Parfum are clearly flankers of the original EDT. She admitted that makes sense in today’s usage, but she still hears “flanker” as something temporary because that is how the industry used the term when she started out. The modern use: Most of us now call any new release in the same name family a flanker. Bleu de Chanel Parfum, Sauvage Elixir, and Acqua di Gio Profondo are all permanent flankers that even outlast their originals. The older use: For many fragrance veterans, flanker still means seasonal. That is why the word can trigger different reactions depending on who you ask. Why the confusion: The industry has shifted. What began as quick summer spinoffs became a permanent business model. Whole lines are built out of flankers now. And here is my take. The Bleu line is the definition of flankers done right because the EDP and Parfum expand the DNA while keeping it recognizable. But Prada Luna Rossa Ocean Le Parfum feels doubtful. The name and bottle say ocean, but the scent leans warmer and sweeter, much closer to Luna Rossa Black. I like it, but it stretches the idea of what a flanker really is. So what about you? Do you only use “flanker” for short runs, or do you count every sub-release in a line as a flanker? And which flanker do you think actually surpassed its original?

A month ago, @Michael Kocher was stuck. He had a side hustle idea, a lot of skills, and big goals… But he was overwhelmed. Too many options. Not enough direction. Sound familiar? Fast forward 30 days - here’s the message I got from him: "Antonio - In my first month I was able to prove two business ideas as ‘not a fit’ thanks to the amazing guys in your 10K Club community. You and Aaron helped me identify the one powerful idea with a huge YES and pushed me to make the offer. I just made my first $10K from my own business!” – @Michael Kocher, 10K Club Member, Founder of EduThemes That’s the kind of transformation we're doing in the 10K Club - a program I launched with my business partner Aaron Marino (you might know him from Alpha M., Shark Tank, or YouTube). Our mission is simple: We want to help 1,000 men get started earning an extra $10K a month. Why? So that they can take control of their lives, fulfill their destiny, and simply put have a more powerful impact on their communities. That’s the focus of the 10K Club. Building your Mindset & Skillset through Action and Accountability. It’s a community of like minded entrepreneurial guys, lifting each other up and helping you take your dreams from idea to reality. If you’ve ever felt like you're capable of more - but haven’t had the structure or community to make it happen - the 10K Club might be the missing piece. 👉 Click here to join the Sept 2nd 10K Club early access interest list https://www.10kclub.vip/ P.S. Only 50 spots are available, and last time we filled up in under 24 hours. Don’t let another month slip by with you saying “someday.” Make today your Day One.

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