Naming Your Community & Top Mistakes To Avoid
Your name is not critical to selling your offers, but it does make a difference. When naming your community it is important to keep things simple! ποΈ **Note** As much as it can matter, take the pressure off knowing that you get to refine and change it but just have something to start with. The difference in a good name vs a bad name can make all the difference in the world when it comes to people discovering your community and making a decision to join or consider joining by moving on to read your about page. Your community name can also affect the way you show up on the discovery page and how your community is categorized. Focus on key words your ideal potential member might be searching for and when they see your name it clearly communicates who it is for. Imagine one of your members talking to a friend and mentioning you community name. Would that person they are talking to understand it clearly without them explaining any further? I want to cover 3 specific types of community names that work and what the pros vs cons are for each one. Before we get into them, let's cover some of the basics that you must be clear on before naming your community. ποΈ **Note** You can always change your community name later, don't overthink this, just make it clear and concise. The simpler the better. Keep it simple and direct. π§ Understanding the 4 P's π§ People - Who specifically does your community help? (Avatar / Ideal Who) Problem - What is the problem you are helping them solve? Promise - What is your promise / what result do you help them get when they join? Process - What is your unique way of solving their problem with your own unique differentiator? The 6 Clarity Questions β The 6 Clarity Questions β 1. What will attract my ideal customers? Be clear on who it is for. 2. Where are they now? Be clear on how it solves their problem. 3. What outcome can they expect? Be clear on the outcome. 4. What are they searching for? Be clear on keywords. 5. What is the hard thing theyβre doing that they want to avoid? Be clear on the pain.Β 6. What will it do for them? Be specific as possible.