Hey gang! If you want to learn how to close $300,000 every month in your agency, you need to be on the Agency Sales call, going live in 30 minutes! There, I will be answering all your sales questions, reviewing calls, and sharing my secrets to closing high-ticket agency deals. See you all soon!

Hey guys, I'm thinking of collecting a $100 refundable deposit for all free trials to enable me filter the un serious leads. The money will cover the GHL cost and other minor expenses used to run the free trial campaign. They get their money back at the end of the free trial if they sign up with us, and if they don't we keep it. @Aaron Brewer @Isabella W @Anthony Calvetto @Harsh Sewani @Lucas Nobua @Abdullah Khan @Siloh Moses What do you guys think?

Most agency owners think objections mean the prospect doesn’t want your service or the deal's lost. That’s not true. Objections just mean the prospect hasn’t fully connected the dots between their identity, the outcome they want, and the decision in front of them. A good reframe isn’t persuasion. It's not "handling" the objection. It's just that... a ~reframing~ of their belief. It feels like clarity and makes them feel like choosing to buy from you is 100% THEIR choice (plot-twist, it is). Good reframes help someone see what’s already true, even if it's hidden behind fear, confusion, or past experiences. My favorite way of doing that is through analogies... analogies that they can relate to, from their own experience, ones where they already made the optimal decision. Here’s the framework I use to build reframes that actually shift someone: 1. Connect the analogy to their world Before you drop a scenario, you ask a grounding question: “Have you ever ______?” This makes their brain step into the memory. If they’re not in the story, the analogy won’t land. Your prospect has to become the main character—not an observer. 2. Walk them through the optimal decision You don’t tell them what they should’ve done or what the "right" option is. You ask what they did. Then follow up with: “Why?” This pulls out their logic, values, and identity. They tie themselves down that they not only understand what's optimal, but actively believe it's optimal. You want them hearing their own voice affirming what’s true. 3. Let them validate their win You have them reflect on how that decision paid off. Not to brag… but to reinforce that they already know how to make strong, aligned decisions. You’re collecting proof they can trust themselves. 4. Label the identity Once they’ve walked the loop, you name it: “So it sounds like you’re someone who ______.” You're helping them claim the optimal identity... this is the real leverage point, not logical arguments or emotional manipulation.

Tomorrow at 9am Eastern, @Kevin Branch will be joining us to host a guest mastermind on how he built his agency to $50,000/month RECURRING by providing exceptional service delivery in a category of one. Kevin literally BUILT his own "niche." Tomorrow he shows you how you can do the same in your own agency... If you are looking to build a solid foundation to grow your business, hop on tomorrow at 9AM Eastern!

What’s up crew! If you guys haven’t heard, Alex Hormozi just released his newest book $100M Money Models, where he gives away his exact strategies and tactics to make more money in your business, faster, and more consistently. I bought a couple hundred copies for y’all :) If you didn’t buy the book during the launch, here’s your chance to get a copy FOR FREE (normally $30), just by engaging in the community. There are three ways to qualify: 1. Post a win you’ve had recently in the Winners Win 🏆 category 2. Attend Edvin Andersson - $220K/mo @ 16yr Old - Masterclass, Monday, Aug 18 · 11AM EST 3. Attend Nikola Jovanović - Clarity in Speech Masterclass, Tuesday, Aug 19 · 12PM EST If you do any of those three things, I will give you a copy of $100M Money Models, absolutely free. The key here, though, is that this ends by 1PM EST SHARP on Tuesday, so get moving! Thanks again for being part of this community, and I’m looking forward to all we’re gonna accomplish together in the next few weeks.