Hello to all members, @Austin LeClear you have mentioned many time to consolitate ad groups and campaing and write them based ad group, if i have these ad group like general plumbing and emergency plumbing should i create a different landing page for? this is for service based landing page question second question what about city wise landing pages? it will be more complicated in my opinion kindly explain this is causing confusion in my mind, thank you all

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I'm a marketer working for a remodeling/home building company. We've been running Google Ads to get remodeling leads. We have a been running the campaign for 4 weeks with budget of $1500/month. The first two weeks, we weren't getting enough impressions; then I added many phrase match keywords, and we started getting many impressions, but they were mostly irrelevant; then, I added several negatives. We are finally at a point where we are getting several clicks a day, and 90% of the search terms are extremely relevant (I've included a screenshot of yesterday's search terms). The clicks are all very cheap as well - average CPC is hovering around $10. The only issue is the conversion rate. We're at about 2%. I installed a user behavior tracking tool yesterday, so I'm hoping that'll give some insight as to where people are dropping off. Could y'all critique the LP's? We have 4 ad groups - "bathroom remodeling", "bathroom remodeling cost", "kitchen remodeling", "kitchen remodeling cost" (the LPs are very similar). https://finhomecontracting.com/remodeling-lp/bathroom-remodeling/ https://finhomecontracting.com/remodeling-lp/bathroom-remodeling-cost/ https://finhomecontracting.com/remodeling-lp/kitchen-remodeling/ https://finhomecontracting.com/remodeling-lp/kitchen-remodeling-cost/