24d • 💬 General discussion
Landing Page Critiquing
I'm a marketer working for a remodeling/home building company. We've been running Google Ads to get remodeling leads.
We have a been running the campaign for 4 weeks with budget of $1500/month. The first two weeks, we weren't getting enough impressions; then I added many phrase match keywords, and we started getting many impressions, but they were mostly irrelevant; then, I added several negatives.
We are finally at a point where we are getting several clicks a day, and 90% of the search terms are extremely relevant (I've included a screenshot of yesterday's search terms). The clicks are all very cheap as well - average CPC is hovering around $10.
The only issue is the conversion rate. We're at about 2%. I installed a user behavior tracking tool yesterday, so I'm hoping that'll give some insight as to where people are dropping off.
Could y'all critique the LP's? We have 4 ad groups - "bathroom remodeling", "bathroom remodeling cost", "kitchen remodeling", "kitchen remodeling cost" (the LPs are very similar).
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Landing Page Critiquing
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