Landing page question · PPC Launchpad

Landing page question

Hello to all members,

you have mentioned many time to consolitate ad groups and campaing and write them based ad group, if i have these ad group like general plumbing and emergency plumbing should i create a different landing page for? this is for service based landing page question

second question what about city wise landing pages? it will be more complicated in my opinion

kindly explain this is causing confusion in my mind,

thank you all

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