I'm a marketer working for a remodeling/home building company. We've been running Google Ads to get remodeling leads. We have a been running the campaign for 4 weeks with budget of $1500/month. The first two weeks, we weren't getting enough impressions; then I added many phrase match keywords, and we started getting many impressions, but they were mostly irrelevant; then, I added several negatives. We are finally at a point where we are getting several clicks a day, and 90% of the search terms are extremely relevant (I've included a screenshot of yesterday's search terms). The clicks are all very cheap as well - average CPC is hovering around $10. The only issue is the conversion rate. We're at about 2%. I installed a user behavior tracking tool yesterday, so I'm hoping that'll give some insight as to where people are dropping off. Could y'all critique the LP's? We have 4 ad groups - "bathroom remodeling", "bathroom remodeling cost", "kitchen remodeling", "kitchen remodeling cost" (the LPs are very similar). https://finhomecontracting.com/remodeling-lp/bathroom-remodeling/ https://finhomecontracting.com/remodeling-lp/bathroom-remodeling-cost/ https://finhomecontracting.com/remodeling-lp/kitchen-remodeling/ https://finhomecontracting.com/remodeling-lp/kitchen-remodeling-cost/

What’s the biggest time-waster in your PPC process right now? Been thinking about this lately… For me, it used to be rebuilding the same campaign structure across accounts over and over. Total brain drain. Finally built a system around it and saved a ton of time. Curious what’s slowing you down? Not selling anything—just want to get a feel for the most common bottlenecks. Might share some solutions later, but for now just listening. Drop yours below 👇

Just wrapped up an excellent call with @KLee Terrazas over in our PPC Copilot group, who's doing incredible work with personal injury law firms! She shared a perfect case study of fixing a "poison" account with bad data and navigating the tricky transition to quality-focused campaigns. 🧩 The Challenge: Kaylee took over an account in January that was previously running on broad match with 800-1200 calls per month... but 90% were irrelevant! Despite "good-looking" metrics, the quality was abysmal. 💰 The Results: After restructuring the campaigns: - Call volume intentionally dropped from 800 → 150 monthly - Qualified leads increased dramatically - Sign-ups jumped from 4 cases in January to 10 cases in March! Key Action Items & Takeaways: 1️⃣ Budget Reallocation Strategy - Spanish campaigns were significantly outperforming English campaigns in ROI - Recommended gradually shifting budget from English to Spanish campaigns: Start by moving 50% of budget from underperforming English ($391 → $100) Monitor for 3-5 days before shifting remaining budget Split budget between two Spanish campaigns (DFW & El Paso) with 60/40 or 70/30 distribution 2️⃣ Experiment Testing Best Practices - Reviewed when to use Google's experiment feature vs. simple A/B testing - For landing page tests: Duplicate existing ads with different final URLs - For major campaign changes: Use formal experiments with 50/50 traffic split - Recommended cookie-based testing for faster statistical significance 3️⃣ Ad Copy Pinning Guidelines - Generally avoid pinning RSA headlines/descriptions - Exception: When running time-sensitive promotions that need prominent placement - Avoid "fluff" headlines just to fill all 15 slots (quality > quantity) 4️⃣ Client Communication Excellence - Create detailed tracking spreadsheets with qualification data - Implement intake form changes to capture lead quality metrics - Conduct weekly review calls with clients - Set proper expectations before making major account changes