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225 contributions to Royalty Ronin
The Good, Bad and UGLY of a $174,000 Fun Auction
HUGE THANK YOU to @Nick Roberts and @Marcus Karl for this candid interview. They did NOT sugar coat or gloss over the Bad or the Ugly of this auction. Spoiler alert: Everyone still had fun and $174,000 in sales with $50,000 cash collected. There are HUNDREDS if not THOUSANDS of creators and influencers with 5,000 or less followers on their FB profiles, Insta, YT channels, Email lists, X, Pinterest that could... Use the same EXACT method that Nick and Marcus did. And it doesn't have to be perfect. Why? Because the auction format is SO FORGIVING! Let's make this a LEARNING thread and ASK any questions you may have! Rooting For Ya, Travis PS I double-dawg dare ya to watch this and NOT lose sleep tonight! The WORLD is OURS! At the end... I gave them a tip to bring in another $100k. In ONE WORD. Then I showed them how to cash flow this for $1 million. PPS If you got anything out of this interview and breakdown, please drop some appreciation for Markus and Nick. They really gave this their all and went into detail!
The Good, Bad and UGLY of a $174,000 Fun Auction
5 likes โ€ข 10h
Thanks @Marcus Karl @Nick Roberts @Travis Sago
STB Auction Debrief - How to NOT do a $174k auction!
As in...SHIT. THE. BED! Ok, it didn't have the outcome I wanted, but I got great data from it. Here's how I set it up... I reached out to a handful of cool offer owners. "Are you doing a black friday promo this year?" "Hmmm...not sure. I probably should, right? Whatcha have in mind?" That was pretty much the same response from each message. Super simple. Got 5 on board out of like 7 I reached out to. I setup a Skool group. Ran a Last Comment Wins contest to fill the group. Most of the new members came from two of the partners. 1300+ comments in a little over 24 hours...300 in the last 5 minutes. Originally I was going to pull people in for an auction with a bundle of offers from the partners I reached out to. Figured I'd make it more fun to fill the group. Decided to do the auction with just one of the offers in the bundle. Wrote up some copy to pre-sell the auction. It didn't get a lot of response in my group, but did well when the partner posted it. I did a shit ton of masculine mojo and messaged everyone who commented to get them into the group. Out of like 50 people who commented on the partner's post, I got 25 into the skool group for the auction (AFTER the last comment contest...got 53 in for that one). Post went out on Tuesday. Auction started Thursday and ran for 24-hours. High bid: $750 (includes 1-1 call with partner) Not a lot of bidders to follow up with...around 12. Sent three follow up options. Only one took the lowest option. $1397 total collected. Partner sold his self-paced offer in the past for $997 (NO 1-1 calls). I'll likely just send him the entire amount. Here's the data collected... ๐๐„๐•๐„๐‘ ๐ซ๐ฎ๐ง ๐š ๐Ÿ๐Ÿ’-๐ก๐จ๐ฎ๐ซ ๐š๐ฎ๐œ๐ญ๐ข๐จ๐ง ๐จ๐ง ๐“๐ก๐ฎ๐ซ๐ฌ๐๐š๐ฒ! The auction ended on Friday at noon. I had a call at 1:00. Started the follow up around 2:00pm. In their minds...people are already "out the door" for the weekend. And here's where I totally STB...I completely forgot I'd be offline all day Saturday and part of Sunday and wouldn't be able to follow up.
STB Auction Debrief - How to NOT do a $174k auction!
1 like โ€ข 1d
Having participated, i thought the auction as a rationale to drive skool enrollments was on point
Can you place this $97 offer on OfferLab or similar platform?
You can do what you want with the income from OfferLab, and we can work out a split on what I make on the backend. Evergreen self-sabotage problem, solved in a finger-pointy specific and unique way. Backend offer sold 10K+ in different variations over the past 10 years.
1 like โ€ข 2d
Can I get details as well ?
NEW "Giving Fun-Nel" for ๐ŸฅถPartner Wrangling
My new Giving Fun-Nel is not only getting 1 in 5 people to respond...(see pic ๐Ÿ‘‡) COMPLETE STRANGERS... It's also taking people from ๐ŸงŠto ๐Ÿซ ๐Ÿ”ฅ And getting WARM CONVOS open... That is leading to DEALS (Auction Hero) and other types of collabs. It's fun and NOT WEIRD feeling too! (BTW: this is only 72 records of a 4,000 person (and growing) database.) ๐Ÿ‘‰Any interest in the Giving Fun-nel?
Poll
133 members have voted
NEW "Giving Fun-Nel" for ๐ŸฅถPartner Wrangling
2 likes โ€ข 2d
Yes
Ronin Opportunity
Hey Ronin, I'm working with a company doing roughly $800k per month in relationship coaching. We work with women aged 40+ who want long-term, committed relationships. Currently, 90% of leads come from paid traffic, and I'm interested in diversifying that. I want communities, Substacks, or whatever you've got. Also on the lookout for a great copywriter to come on board with the team, if you are, or know one.
1 like โ€ข 8d
Hey Jacob. Do you have a specific offer you want to put in front of these audiences ? I have sourced traffic or projects like this. Finding Fb groups, substack or communities is a talent. Are you looking to purchase distribution channels or partner with them more on the ad side ?
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Ronald Pearl
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@ronald-pearl-1073
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Active 6h ago
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