Going through my notes, I found a good explanation of how you can sell based on trust, without being pushy or using those dark magic persuasion tricks. I understand it better now than I did four years ago, but sadly, I can't find the video anymore. So here you find the details in a synthesized structure, and I hope it helps you make your clients days better by helping them make a good decision! https://www.brainec.com/s/bqH0FWlExuHIq4006hXx Let me know what you think!