My Ultimate Guide to Cold Outreach
Cold Outreach alone got me my first $10K Month within my first year of business. Here is the system that got me there (and how you can build it for your service based business) I personally love cold outreach because it’s a really fast way to get results. You send someone an email/Linkedin message, they respond, and you get them on a sales call. Simple. For that reason, as much as I love content & communities, I’ll always have a big part of my growth strategy based on cold outreach. In fact, when someone is just starting their biz, cold outreach is the best tactic because it’s free, fast, and simple to execute. However, from speaking with a ton of founders in this community, the general understanding is that most will “do it when I have time”, meaning it’s a bit inconsistent when it comes to actually landing clients. For that reason, I wanted to quickly share how you can build a system to predictably gain a certain number of customers every month using cold outreach. Before we begin, just a few housekeeping items to take care of. First off thanks to Andrew for creating this awesome community. I think I can speak for everyone here when I say he's done an awesome job of bringing synthesizers together to learn and share advice to each other. Reshaping the way I look at the world every day. By the way, this will be long. I’m going super in depth, so if you don’t like to read details or specifics, best that you skip this. BUT, for those of y’all who take the time, I’m pretty much revealing all my secrets that took me from 0 to my first $10K month using cold outreach alone. First off, before we even send a single message, it’s important to understand your high-level goals, and what your daily activity will need to be Selling with cold outreach is a numbers/volume game, meaning if you understand your input, conversion rates, and output, then you know exactly how much time and energy you need to put in to gain 1 client. Let’s reverse engineer your goal to figure out exactly what you need to do to make it happen, pull out a pen and paper, we’ll make it easy.