I just finished an incredible article by @Sierra Melcher , and I had to share it with this group. If you’re writing non-fiction or building a brand around your expertise, this is a must-read. Sierra captures some lightning-in-a-bottle insights that completely flips the script on what "success" looks like for an author. Most authors obsess over royalty checks. Sierra argues that if you’re building a business, you’re optimizing for the wrong number, and she made some valid points which I absolutely love! The Key Takeaways: - The $4 Business Card: One author in her circle uses her book to bring in new consulting clients. - The #1 Badge vs. Sales: Ever wonder how experts command $25k speaking fees? It’s often because they maintain a #1 Bestseller tag in a niche category. - The $119 Growth Lever: I posted about this one yesterday. There is a specific strategy involving Goodreads giveaways that can land your book in the top 10 of AI-generated recommendations. - "Feedback" > "Reviews": A brilliant psychological hack on how to get more social proof without making it feel like "homework" for your readers. The bottom line is your book isn't just a product; it’s a door. It leads to coaching packages, speaking stages, and authority. Sierra’s article is a masterclass in shifting your mindset from "book seller" to "authority builder." Do yourself a favor and go read the full piece to see the specific case studies and the breakdown of that Goodreads strategy. It’s a game-changer for anyone in this community. Here is the link! https://www.linkedin.com/pulse/why-your-best-business-card-4-book-red-thread-publishing-sbjve/