Stop Counting Royalties · Write Your Book 📚

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Stop Counting Royalties

I just finished an incredible article by

, and I had to share it with this group. If you’re writing non-fiction or building a brand around your expertise, this is a must-read.

Sierra captures some lightning-in-a-bottle insights that completely flips the script on what "success" looks like for an author.

Most authors obsess over royalty checks. Sierra argues that if you’re building a business, you’re optimizing for the wrong number, and she made some valid points which I absolutely love!

The Key Takeaways:

The $4 Business Card: One author in her circle uses her book to bring in new consulting clients.
The #1 Badge vs. Sales: Ever wonder how experts command $25k speaking fees? It’s often because they maintain a #1 Bestseller tag in a niche category.
The $119 Growth Lever: I posted about this one yesterday. There is a specific strategy involving Goodreads giveaways that can land your book in the top 10 of AI-generated recommendations.
"Feedback" > "Reviews": A brilliant psychological hack on how to get more social proof without making it feel like "homework" for your readers.

The bottom line is your book isn't just a product; it’s a door. It leads to coaching packages, speaking stages, and authority. Sierra’s article is a masterclass in shifting your mindset from "book seller" to "authority builder."

Do yourself a favor and go read the full piece to see the specific case studies and the breakdown of that Goodreads strategy. It’s a game-changer for anyone in this community.

Here is the link!

https://www.linkedin.com/pulse/why-your-best-business-card-4-book-red-thread-publishing-sbjve/

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