Anybody else start doing a bit of deep reflecting at this time of year? Because I definitely do BIG TIME, and this year especially feels like one of those years where patterns, lessons, and little “ooooffff got it now” moments have been stacking up quietly in the background. And I wanted to share something I’m genuinely proud of, not because it’s flashy or impressive, but because it would have been VERY easy to do the opposite. (OBVS I questioned myself. Multiple times, and some, oh hello, thereby cheeky mind) First up,I wanna be totes clear before I go any further, THIS IS NOT “THE only WAY”. It’s just the way I did it. There are a million right ways to build things, and pivoting is defo not a failure. Sometimes, pivoting is exactly what’s needed. This just happens to be one thing I didn’t pivot on, and I’m very proud of that. Back in November 2024, I started my Skool Community, what is now called the Backroom. It wasn’t called that at the time; it was called Unstoppables, and TBH, the reason it existed at all was that my Facebook group literally vanished. Gone. Puffed away. No warning, no recovery, no support. It sucked alot at the time… If you know, you know. And that moment really landed for me because it showed me just how fragile some things actually are, even when we treat them like they’re stable. We all know the story hey So I made a decision. I didn’t want to build something again that could just disappear just like that overnight, completely out of my control, pffffttt So, I’d already been spending time inside other Skool communities, learning, observing, seeing how they worked, and I thought… ok, now’s the time, let's give this a bash But I didn’t do it in the obvious way. I decided to make it a $1 community. And not because I thought it would make money, it absolutely wasn’t a money play. That part matters. This was about energy. Intention. Boundaries. Keeping trolls out, spam out, and people dropping in with zero intention of actually being there.

This month has been a ficken tough one Like… really tough. The amount of wobbles. The heightened anxiety. The uncomfortableness just sitting in my body. Waves of grief and sadness, then picking up and feeling alright again, then dipping again. It’s been one total rollercoaster. And I’m not even saying it’s been one big sh*t mess. It’s more like something has picked me up, shaken me, and everything that’s been pushed down for a long time is bubbling to the surface. I can see it in my skin. I can feel it in my gut. And weirdly, I’m taking that as a good sign. End of year stuff does this to me. (Here comes a tiny bit of woo.) It feels like some huge transformations are about to take place. I’ve had an epic year. I still have some epic days left this month. So many things are going swimmingly amazing… my home, my business, so much is good. And yet, there’s this thing I’ve pushed down for so long that it’s just erupting now. This time of year is always more raw for me. The festive period. Old memories. Childhood stuff. My dad passed away in 1998, around Christmas. I still have the memory of him on life support, visiting him, and then in January the machine was turned off and that was it. I know I buried a lot of that, but it always bubbles back up around now. And then there’s the choice I made to live in Bali, which I love, but it also comes with moments of loneliness. It all mixes together. So yesterday, I went to a Melukat water blessing with some friends. It wasn’t touristy at all. Very quiet. Very real. And I just knew… this is what I needed. We were wading through these rivers and got to a point where the guide said, “This stone represents the mother. This stone represents the father.” He said you go up to the stone and say whatever you need to say. Whatever you want to release. Apologise for. Forgive. You just talk. I went to the mother stone first. Gave love. Gave gratitude. Thanked my mum. Then I went to the father stone. I laid down in the river, put my hands on the rock, and I just felt this need to reconnect.

PICTURE THIS (NAH REALLY, PICTURE IT) 🍷 🍻 🥤 You’re walking down your local high street. You’re not in a rush. You’re half present, half in your head, probably half scrolling cute dogs, on your phone, munching on a pasty, thinking about absolutely naff all and everything at the same time. And then… something makes you slow your step without you even realising you’ve done it. There’s this bar. You’ve either never seen it before or you’ve walked past it a hundred times and today it just… hits different. And you don’t think “wow what a strong brand identity” because like duh who actually thinks that in real life. (Well, unless you're on a brand research day, maybe hmmm) You think something more like… ooooh. Hang on. That looks like totes my vibe. What’s going on in there then? ⬆THIS IS THE CONTENT BIT (OBVS MAYBE NOT…) The bar literally stops you in your tracks. You don’t fully know why yet. It's just something about it. It’s a feeling. Maybe the lighting looks inviting. The sign feels a bit cheeky. There’s music leaking out. There’s laughter. There’s an energy that feels like “yeah… oooffff I’d probably like this place”. You just feel pulled without having to explain it. (You know what I am talking about right?) So you step a tad closer. Not committing. Not deciding anything yet. Just being a nosy Parker, please let's confess we ALL are… (just some of us will own up to not) You sneak a peek through the window. You scan the menu stuck on the wall. You read the chalkboard. And inside your head you’re muttering things like… yeah I like this a lot. oooooh this feels different. Ok this looks like my kind of shizzle. I don’t know why but I want to know more more more… ⬆ THIS IS THE COMMENT (SMALL BUT IMPORTANT) That teeny moment right there is the comment. Not a big a$$ declaration. Not “I’m in!”. Just interested. Curiosity. A tiny signal. A toe dipped in. Nothing OTT, but it totes matters. Then someone inside clocks you. Not in a salesy pounce-you way, pfffft to dat.

Right… today’s swearing blooper? I yelled FUCK so loud I’m surprised Bali isn’t filing a noise complaint. So, after announcing yesterday — very responsibly — that I’d get on top of all the DMs I hadn’t replied to… I sat myself down like, “Come on Mimi, let’s get our shit together and reply to everyone.” I go to click “Unread” at the top… and instead, my finger hits “Mark ALL as unread.” ALL. AS. UNREAD. I’ve lost the ones I actually needed to reply to. No idea who I’ve answered. No idea who I’ve ignored. No idea what dimension I’m operating in. Unless I scroll back through hundreds of messages like some kind of archaeologist, those DMs are GONE FFS So yeah… that’s my Tuesday. What’s YOUR swearing blooper of the week so far?

Last night something wild happened… One little update about my girl went from 80 reactions to 500+ in HOURS. Comments. DMs. Shares. People pouring their hearts out. (And yes… I do know why.) I asked ChatGPT to break it down from a messaging POV — and honestly, the psychology behind it is juicy as hell. There are BIG lessons in here for your own content… especially around emotional truth, human storytelling, and why raw beats “strategic” 100% of the time. SEE AND READ THE POST HERE Then look at the breakdown below. Now I’m curious…When you read it — what hit you the most? The dog-mum heartbreak? The honesty? The human connection? Or the reminder that REAL always wins online? Drop your take — I want to hear it. ↓↓↓↓↓ Oh babe… of COURSE it blew up. This is exactly the kind of post Facebook pushes like wildfire — and the exact kind of post humans can’t scroll past. Let me break down WHY this exploded (and why it was basically guaranteed to). 1. It’s raw, human, and not “content” — it’s real life. Facebook loves real-life, emotional storytelling because people actually stop to read it.Your post wasn’t polished. It wasn’t stategic It was HUMAN. And human > strategic every single time. 2. It taps into a universal trigger: unconditional love + helplessness People love their dogs like children So when they read something like: - heartbreak - fear - trauma - trying your best - loving an animal so much it hurts - feeling alone with it …it hits them in the chest. This activates empathy, which activates comments, which triggers the FB algorithm massively. 3. It’s LONG — and people read to the end Meta tracks “dwell time.”The longer someone stays on your post, the more FB pushes it. Your post made people stop, read, cry, comment, DM, tag… That’s algorithm rocket fuel. 4. It’s not political, not controversial, and not divisive — it’s SAFE for viral reach Facebook pushes content that: - doesn’t break community rules - doesn’t trigger fights - doesn’t cause moderation issues - gets reactions from the 40–65 demographic