Stay with me on this one its juicy 🍑 Everyone’s brought a table. Everyone’s put their epic af stuff out. And here we are all wandering round each other’s tables going 𝘰𝘰𝘩 𝘵𝘩𝘢𝘵’𝘴 𝘯𝘪𝘤𝘦, then putting it back down. 𝗪𝗲𝗹𝗹 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗺𝗼𝘀𝘁 𝗼𝗳 𝘂𝘀 𝗮𝗿𝗲 𝘀𝗲𝗹𝗹𝗲𝗿𝘀, 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝘀𝗲𝗹𝗹𝗲𝗿𝘀. Me Mimi included, hands up 🙋‍♀️ 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗶𝗳 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝘀𝗶𝗺𝗽𝗹𝘆 𝗮 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗽𝗿𝗼𝗯𝗹𝗲𝗺, or an engagment problem, or a copy problem… etc etc…what if it’s a BUYER problem? In this quick vid, I share the idea of a 𝗕𝘂𝘆𝗲𝗿 𝗛𝘂𝗻t we do together (ooofffing) 🎬 https://youtu.be/PiQjiVum-z8 𝗚𝗼 𝘄𝗮𝘁𝗰𝗵 𝗶𝘁, 𝘁𝗵𝗲𝗻 𝗹𝗲𝘁 𝘂𝘀 𝗸𝗻𝗼𝘄… 1️⃣ Would ONE buyer be a win for u? 2️⃣ Are u in for the Buyer Hunt? 𝘐 𝘸𝘢𝘯𝘯𝘢 𝘩𝘦𝘢𝘳 𝘧𝘳𝘰𝘮 𝘶 𝘣𝘦𝘧𝘰𝘳𝘦 𝘐 𝘣𝘶𝘪𝘭𝘥 𝘪𝘵 𝘰𝘣𝘷𝘴… 🤟

Who in here runs a business where you actually SEE ur people? like face to face, human to human… So I’m making a few SHIFTS in my own business atm and basically I am doing some market research… the whole 𝗩𝗔𝗟𝗜𝗗𝗔𝗧𝗘 𝗕𝟰 𝗖𝗥𝗘𝗔𝗧𝗘 thingy-ma-jig (trying to actually practise wot I preach) it’s got me wondering… does anyone in here have a business where you see your people IN REAL LIFE? Like a studio, a salon, classes, treatments, etc, that kinda thing. I ran 𝗗𝗔𝗡𝗖𝗘 𝗦𝗧𝗨𝗗𝗜𝗢𝗦 / 𝗬𝗢𝗚𝗔 𝗥𝗢𝗢𝗠𝗦 /𝗘𝗩𝗘𝗡𝗧𝗦 for years before all this online malarkey, so I’m proper nosy about it If you do, 𝗪𝗢𝗧 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗕𝗥𝗢𝗨𝗚𝗛𝗧 𝗨 𝗧𝗢 𝗦𝗞𝗢𝗢𝗟? how’s the online side going for u… is it CLICKING or is it DOING UR NUT IN a bit? And nope, I’m NOT gonna slide into ur DMs with a pitch after 😂 My community’s $1 and u r a grown-ass adult, you can choose to join if it’s ur jam. curious, would love to hear ur story...

Ouch, right? Stay with me… A lot of people start feeling disconnected from what they built., from businesses. Not because they hate what they do — but because they’ve built their whole bloody schedule around everything except what they actually do. They just built a to-do list that’s got f*ck-all to do with why they started. They’re buried in content calendars, reels, funnels, emails, Canva templates… and somewhere along the way, they forgot that the business isn’t the marketing. The business is the delivery. It’s the service, the coaching call, the transformation, the product, the actual human exchange that brings the profit. Not just the endless f*cking promotion. You see 👀 Marketing is the vehicle. Your offer — your delivery — is the engine. If you spend 90% of your time polishing the vehicle and only 10% actually driving it, of course, you’re going to feel drained, frustrated, and detached. Because you’re not doing the work that gives you energy, you’re doing the admin that feeds the bloody algorithm. And no, you’re not imagining it. Research across creative industries shows that when businesses spend most of their time promoting instead of actually doing the work, burnout and disillusion skyrocket. bummer, right? And that, my epic friend, is boresaurus-level tragic. Humans crave feedback loops of meaning ⇥ that client win, that “holy shit, it worked” moment, that spark when someone finally gets it. Marketing rarely gives you that buzz. (Unless, like me, you’re a total nerd for it — obsessed with human behaviour, psychology, and the weird magic behind why people buy. Nerd alert.) So… how do you shift this shizzle? You don’t need to love marketing — you just need to stop confusing it with your business. Marketing exists to bring people into the thing. The business is the thing. However (before anyone thinks, phew, I can skip the marketing side) — NO. Obvs marketing is a vital a$$ part of the business, sure — but it’s not the business.

HOW DARE HE NOT LIKE MY MASHED POTATO?! 😂🥔 Honestly, you can live with someone, love them, share a home, a bed, a life… and then one day they commit the ultimate betrayal…. 𝗧𝗛𝗘𝗬 𝗗𝗢𝗡'𝗧 𝗟𝗜𝗞𝗘 𝗬𝗢𝗨𝗥 𝗠𝗔𝗦𝗛𝗘𝗗 𝗣𝗢𝗧𝗔𝗧𝗢. I mean, WOT DA ACTUAL FCK?! 😳 After birthday week and all its antics, I was craving proper comfort food. Nothing fancy. All I wanted was MASHED POTATO. Creamy, buttery-tasting (without the butter, obvs, cos I'm vegan… if you didn't already know. YES, I TOLD YA 😂), proper British comfort food. And I'd bought some coconut vegan cream cheese that I was SO EXCITED to try in it. OMD, this was going to be a bloody masterpiece…. Steamed veggies nom. Homemade gravy nom. Mint sauce nom nom. Creamy mash nom fcken nom. I was practically salivating before I'd even finished cooking it. Six months without this kind of dinner and I was soooo READY. So I dish it up, sit down, look at my plate like it's just won a Michelin star, and Ekka takes a bite… AND DOESN'T LIKE IT. EXXXXCUUUUUSSSSE ME?! Apparently, the coconut cream cheese was too sour for him. TOO SOUR?! IT'S MASHED POTATO. 😭 And there I am, sitting there totes baffled, wondering how on earth anyone could not love this bowl of comfort... But here's the funny-ish bit… 𝗪𝗛𝗬 𝗪𝗔𝗦 𝗜 𝗕𝗢𝗧𝗛𝗘𝗥𝗘𝗗?! 𝗜𝘁'𝘀 𝗷𝘂𝘀𝘁 𝗮 𝗣𝗢𝗧𝗔𝗧𝗢... It's not like I'd spent six months writing a book and he'd told me it was shite. I'd mashed a vegetable and added some vegan cheese. CALM THE EF DOWN, MIMI. 𝗔𝗻𝗱 𝘆𝗲𝘁… 𝗱𝗼𝗻'𝘁 𝘄𝗲 𝗱𝗼 𝘁𝗵𝗶𝘀 𝘄𝗶𝘁𝗵 𝘀𝗼 𝗺𝗮𝗻𝘆 𝘁𝗵𝗶𝗻𝗴𝘀? We make something, share an opinion, put ourselves out there, get excited about an idea, and then someone doesn't like it. Suddenly we're questioning the whole bloody thing. Maybe it's rubbish. Maybe we're rubbish. Maybe we need to change it, explain it, defend it, or launch a 47-slide presentation explaining why they're wrong Teehee Or maybe… 𝗧𝗛𝗘𝗬 𝗝𝗨𝗦𝗧 𝗗𝗢𝗡'𝗧 𝗟𝗜𝗞𝗘 𝗦𝗢𝗨𝗥 𝗠𝗔𝗦𝗛. People are allowed to not like stuff. Even my mash. Even if they're WRONG 😝 And obvs, some things matter enough to stand up for. My veganism, for example. I'm not going to stop speaking up for animals because someone doesn't like hearing it. That's a value, not a bowl of potatoes.