D’ya know that saying… why does everything happen at once… well pfffttt last week was totes one of THOSE weeks and I am not even gonna pretend it wasn't a lot… Mac meltdown in the middle of the biggest week I'd had in ages… sessions to run… posts to write… borrowed laptops propped up with yoga blocks… typing with my clunky fingers on a tiny phone screen going this is fine… THIS IS FINE FFS… 😂 But yesterday oh my dog YESTERDAY… Mr Mac came home… good as new… even better than when he left if I'm honest… faster… cleaner no more clunky ass fingers prints, I know yuk… zero lama drama… and look call me weird I pffft do not care… but I was so damn excited to sit back down with him and get back to doing the thing I actually love… supporting epic humans a$$ with their businesses… getting sh*t done… making moves… having a ridiculous amount of FUN doing it… I forgive you Mr Mac… I am that kind of gurl… 😂 Anyway I got so caught up in the reunion that I nearly forgot to tell you something actually important… BACKROOM PRICES GO UP TONIGHT AT MIDNIGHT and I do not want a single person waking up tomorrow going wait WHAT when did that happen… So here is what is changing and what you actually get… 🚪 𝗧𝗛𝗘 𝗗𝗢𝗢𝗥 — $𝟭 a month. Always. Never changes. This is where you walk in… meet the humans… get into real conversations… start showing up… the community, the banter, the real talk… all of it for literally one dollar… 🔥 𝗠𝗬𝗠 𝗘𝗡𝗚𝗜𝗡𝗘 𝗥𝗢𝗢𝗠 — $𝟮𝟳 going to $33 at midnight. This is where sht actually gets DONE… every week we are in there live… fixing your message… your offers… your content… your community… SPINE sessions… Fix Your Sht That Ain't Selling… Drop It Like It's Hot… The Mirror… implementation every single week… no consuming… actual doing… 👑 𝗙𝗥𝗢𝗡𝗧 𝗥𝗢𝗪 𝗩𝗜𝗣 — $𝟵𝟵 going to $119 at midnight. Everything in the Engine Room PLUS a personal one on one with me every single month PLUS a full audit of your community… my actual eyes on your actual stuff… every month… this is the lowest this will ever be and after tonight it is gone at this price…

(and no… this isn’t just a cute lil “what’s on” post… this is a line in the sand kinda week…) Right… quick real AF one… Q1… I started with all the fire… all the plans… all the “this is my year” energy… …and then towards the end… 👉 life happened 👉 stuff got thrown in 👉 energy dipped a little a all (shared more of the deeper stuff here) BUT… I’m not here to slap labels on it… or sit there over-analysing over-analysing it… We move. Because THIS week… 👉 we get back in 👉 we get focused 👉 we get shit DONE So… here’s what’s going down… (and yes… PLEASE check your calendars because time zones… don’t ask me… you know the shizzle 😅) ___________________________________________________________________________________________________ 𝗠𝗢𝗡𝗗𝗔𝗬 👀 ___________________________________________________________________________________________________ 🚪 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 — 𝗔𝗟𝗟 𝗜𝗡 𝗔𝗣𝗥𝗜𝗟: 𝗔𝗖𝗖𝗢𝗨𝗡𝗧𝗔𝗕𝗜𝗟𝗜𝗧𝗬 𝗣𝗔𝗖𝗧 Right… this is where you STOP floating about and actually say it out loud… 👉 what are you doing this week 👉 what are you committing to 👉 where might you wobble 👉 where do you need support You say it… we hear it… we HOLD you to it… We root for you… we win together… we don’t do this alone… ___________________________________________________________________________________________________ 𝗧𝗨𝗘𝗦𝗗𝗔𝗬 👀 ___________________________________________________________________________________________________ 🚪 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 — 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 𝗖𝗛𝗔𝗧𝗥𝗢𝗢𝗠 (𝟯-𝗛𝗢𝗨𝗥 𝗢𝗣𝗘𝗡 𝗥𝗢𝗢𝗠) 𝗟𝗜𝗩𝗘 OOOFFF… this is NEW… And this is NOT a sit back and watch kinda thing… This is YOUR space. Drop in… leave… come back… hang out… Make CONNECTIONS… Talk business… talk life… say hi… meet new people… I might be there… I might not… that’s not the point

(and yeah… we’re closing Q1… so there’s ZERO room for playing small now) Right… this week has a DIFFERENT energy… because we’ve just come out of the SECRET MISSION weekend… and now we’re stepping into MOMENTUM… reflection… and then straight into ACTION again… Let’s go… ___________________________________________________________________________________________________ 𝗠𝗢𝗡𝗗𝗔𝗬 👀🚪 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 — 𝗡𝗢 𝗦𝗖𝗛𝗘𝗗𝗨𝗟𝗘𝗗 𝗟𝗜𝗩𝗘 (𝗕𝗨𝗧… 𝗬𝗢𝗨 𝗞𝗡𝗢𝗪 𝗠𝗘 😏) Right… technically… nothing planned… BUT If you see a random 👉 “IF YOU SEE THIS… JUMP IN 👀” 🎬 Then you already know… I’ve gone live… No fluff… no slides… just real convo… whatever’s coming up… business, life, messaging… dogs probably making an appearance… You’re either in it…or you missed it 😏 ___________________________________________________________________________________________________ 𝗧𝗨𝗘𝗦𝗗𝗔𝗬 👀🚪 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 — 𝗦𝗘𝗖𝗥𝗘𝗧 𝗠𝗜𝗦𝗦𝗜𝗢𝗡 𝗗𝗘𝗕𝗥𝗜𝗘𝗙 + 𝗪𝗘𝗘𝗞𝗟𝗬 𝗔𝗡𝗡𝗢𝗨𝗡𝗖𝗘𝗠𝗘𝗡𝗧 𝗟𝗜𝗩𝗘 OOOFFF… this is where we unpack the GOOD stuff… We’re diving into → what actually worked → what didn’t → what surprised you → what created REAL connection (not just posting for the sake of it) This is where the gold is… the reflections… the insights… the “oh sh*t THAT’S what made the difference” moments… AND… We’re opening it up → sharing the mission concept wider → dropping a post for YOU to suggest future missions (yes… you’re part of building this) PLUS… I’m kicking off a 𝗪𝗘𝗘𝗞𝗟𝗬 𝗔𝗡𝗡𝗢𝗨𝗡𝗖𝗘𝗠𝗘𝗡𝗧 𝗟𝗜𝗩𝗘… This is your → what’s happening in the Backroom → what’s happening in MYM → what actually matters right now Ask questions… get clarity… be in the room… ___________________________________________________________________________________________________ 🧲 𝗠𝗬𝗠 — 𝗖𝗢-𝗪𝗢𝗥𝗞𝗜𝗡𝗚 𝗙𝗢𝗖𝗨𝗦 𝗛𝗢𝗨𝗥 Right… this one is SIMPLE… but don’t underestimate it… You’ve got sh*t you’ve been putting off… We sit down…we focus…we do THREE 20-minute sprints… No distractions No scrolling You come in… pick your task… and we GO go go... ___________________________________________________________________________________________________

(N’ those Unexpected patterns I didn’t see coming) Over the past week, I offered a handful of Christmas community audits to the epic members in THE BACKROOM. I went in thinking I’d mostly be supporting other community owners, helping them spot gaps, tweaks, missed opportunities. What I didn’t expect was how much it would teach me too.(this bit surprised me more than I thought it would, if I’m honest) Seeing different communities from the inside, back to back, gave me an outside perspective I didn’t have before. When you’re inside your own space every day, you often stop seeing certain things. You assume things are obvious, and forget what it feels like to arrive like a newbie, slightly awkward-ish, not wanting to get it wrong. (that slightly hover-y feeling… we’ve all been that person, right?) [did-you see my POSTAPHOBIA post?] We cannot make assumptions, all the answers are often there for us, through the comments, the data, the analytics etc… (and yet we STILL assume… iykyk) Basically none of what I’m sharing here is right or wrong. This defo ain’t judgement. It’s just PATTERNS I noticed repeating and looping, and a few things that made me have those little LIGHTBULB moments where I stopped and went… huh… ok then… and rethink how I build and lead community too.(also yes, I saw myself in some of these, not exempt here) ➖➖➖➖➖ THE BIGGEST SURPRISE GOING IN… I kinda expected to see lots of content problems. Weak posts. Not enough value, conversations etc etc. Messy structure all that jazz.(you know, the usual suspects) But what I actually saw, over and over again, was this: almost nobody has a content problem. What most people have is a MOVEMENT problem…. Beautiful spaces. Gorg solid branding. Thoughtful heart-led badass leaders. But many members sitting quietly, watching, unsure what to do next. (lurking, saving posts, thinking “I’ll come back later”… and later never comes pfffttt) ➖➖➖➖➖ PEOPLE DON’T ENGAGE BECAUSE THEY DON’T KNOW WHAT TO DO NEXT (often)

PICTURE THIS (NAH REALLY, PICTURE IT) 🍷 🍻 🥤 You’re walking down your local high street. You’re not in a rush. You’re half present, half in your head, probably half scrolling cute dogs, on your phone, munching on a pasty, thinking about absolutely naff all and everything at the same time. And then… something makes you slow your step without you even realising you’ve done it. There’s this bar. You’ve either never seen it before or you’ve walked past it a hundred times and today it just… hits different. And you don’t think “wow what a strong brand identity” because like duh who actually thinks that in real life. (Well, unless you're on a brand research day, maybe hmmm) You think something more like… ooooh. Hang on. That looks like totes my vibe. What’s going on in there then? ⬆THIS IS THE CONTENT BIT (OBVS MAYBE NOT…) The bar literally stops you in your tracks. You don’t fully know why yet. It's just something about it. It’s a feeling. Maybe the lighting looks inviting. The sign feels a bit cheeky. There’s music leaking out. There’s laughter. There’s an energy that feels like “yeah… oooffff I’d probably like this place”. You just feel pulled without having to explain it. (You know what I am talking about right?) So you step a tad closer. Not committing. Not deciding anything yet. Just being a nosy Parker, please let's confess we ALL are… (just some of us will own up to not) You sneak a peek through the window. You scan the menu stuck on the wall. You read the chalkboard. And inside your head you’re muttering things like… yeah I like this a lot. oooooh this feels different. Ok this looks like my kind of shizzle. I don’t know why but I want to know more more more… ⬆ THIS IS THE COMMENT (SMALL BUT IMPORTANT) That teeny moment right there is the comment. Not a big a$$ declaration. Not “I’m in!”. Just interested. Curiosity. A tiny signal. A toe dipped in. Nothing OTT, but it totes matters. Then someone inside clocks you. Not in a salesy pounce-you way, pfffft to dat.