LECTURE 7: HOW TO CREATE A CONTENT FUNNEL What is a Content Funnel? A content funnel is a content system that guides people from discovering your brand to becoming a customer. It works in 4 stages: 1. Attention Grab interest through hooks, reels, and relatable content. First impression matters here. 2. Awareness Educate your audience about the problem and its impact. Show that you understand their pain points. 3. Evaluation Build trust with value-driven content Share solutions, tips, social proof, and comparisons. Audience starts seeing you as the right option. 4. Purchase Clear offers, CTAs, and testimonials. Make it easy for them to take action. Types of Content Funnels: 1. Indirect Content Funnel Focuses on long-term relationship building. Educational and informative content. Problem-solving posts. Authority and trust-building content. Goal: Warm up the audience before selling. 2. Direct Content Funnel Focused on immediate conversions. Offer-based posts. Sales-focused content. Strong CTAs. Goal: Turn warm audience into leads or customers. Role of Lead Magnets in Conversions: Lead magnets give value in exchange for attention or contact info. Examples: free guides, checklists, templates, mini-courses. They move people smoothly from evaluation → purchase. Why they work: People trust faster when they receive value first. Key Takeaway Random posting doesn’t convert. A clear content funnel turns content into consistent leads and sales.

Day 6 – Social Media Management Topic: Different Content Formats for Instagram Instagram works as a content ecosystem. Each format serves a different purpose in growth, engagement, and sales. 1. Instagram Stories (Connection and Conversion) Stories help maintain daily presence and build relationships. How to sell on stories using the 4Ps rule: - Problem – Highlight a pain point your audience relates to - Promise – Show the result or transformation - Proof – Testimonials, results, screenshots, case studies - Pitch – Clear call to action (DM, link, reply, book a call) Stories convert better when they feel natural and relatable. 2. Reels (Reach and Growth) Reels are the primary tool for account growth. A strong example is PinkSparrow, who grew her account by educating people specifically about reels rather than following random trends. - Short and focused content - One problem, one solution - Educational reels build authority and get more saves and shares Consistency matters more than going viral. 3. Carousel Posts (Depth and Engagement) Carousels are ideal for educational and value-based content. Use the AIDA framework: - Attention – A strong hook on the first slide - Interest – Address a relatable problem - Desire – Provide value, tips, or transformation - Action – Ask viewers to save, share, comment, or DM Carousels help audiences slow down and engage deeply. 4. Instagram Feed (Brand Identity) Your feed represents your visual brand. - Choose one colour or theme - Create content around that theme - Maintain consistency for a clean and professional look A well-structured feed builds instant trust. 5. Highlights (Evergreen Content) Highlights store important information for new visitors. They can be used for: - Services - Testimonials - FAQs - About or Start Here Highlights guide profile visitors effectively. 6. Instagram Live (Trust and Authority) Lives help in: - Building credibility - Showing expertise in real time - Answering audience questions - Strengthening personal branding

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LECTURE 5- Social Media Strategies for Product & Service-Based Businesses 1. Product-Based Business Strategy - Focus: Visibility, trust, and conversions - Use high-quality visuals (photos, reels, product demos). - Clearly communicate features, benefits, and pricing. - Build trust through customer reviews, testimonials, and user-generated content (UGC). - Run promotions, discounts, and limited-time offers. - Share how-to videos, usage tips, and product comparisons. - Strong CTAs: Buy now, Shop the link, DM to order. 2. Service-Based Business Strategy - Focus: Authority, relationships, and lead generation - Share educational and value-driven content. - Position yourself as an expert in your niche. - Use case studies, client results, and before/after stories. - Build trust through personal branding and storytelling. - Encourage conversations via comments, DMs, and consultations. - Strong CTAs: Book a call, Send a DM, Free consultation. 3. Content Strategy Options While building a content strategy, different content types are used for different goals: - Educational Content: Teaches and solves problems; builds authority and trust.Examples: Tips, how-to posts, tutorials, FAQs. - Entertainment Content: Increases engagement and reach; makes the brand relatable.Examples: Trends, memes, relatable reels. - Sales / Promotional Content: Drives conversions and revenue.Examples: Offers, launches, packages, discounts. - Inspirational Content: Creates emotional connection and motivation.Examples: Quotes, success stories, client wins. - Behind-the-Scenes Content: Shows authenticity and the human side of the brand.Examples: Work process, routines, team culture. 4. Key Differences in Content Approach - Product-based businesses: Focus on the product and how it helps. - Service-based businesses: Focus on the person and problem-solving skills.