20h • Notes 📝
If your audience watches your content but never buys, this is exactly why.
LECTURE 7: HOW TO CREATE A CONTENT FUNNEL
What is a Content Funnel?
A content funnel is a content system that guides people from discovering your brand to becoming a customer.
It works in 4 stages:
1. Attention
Grab interest through hooks, reels, and relatable content.
First impression matters here.
2. Awareness
Educate your audience about the problem and its impact.
Show that you understand their pain points.
3. Evaluation
Build trust with value-driven content
Share solutions, tips, social proof, and comparisons.
Audience starts seeing you as the right option.
4. Purchase
Clear offers, CTAs, and testimonials.
Make it easy for them to take action.
Types of Content Funnels:
1. Indirect Content Funnel
Focuses on long-term relationship building.
Educational and informative content.
Problem-solving posts.
Authority and trust-building content.
Goal: Warm up the audience before selling.
2. Direct Content Funnel
Focused on immediate conversions.
Offer-based posts.
Sales-focused content.
Strong CTAs.
Goal: Turn warm audience into leads or customers.
Role of Lead Magnets in Conversions:
Lead magnets give value in exchange for attention or contact info.
Examples: free guides, checklists, templates, mini-courses.
They move people smoothly from evaluation → purchase.
Why they work:
People trust faster when they receive value first.
Key Takeaway
Random posting doesn’t convert.
A clear content funnel turns content into consistent leads and sales.
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If your audience watches your content but never buys, this is exactly why.
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