28d • Notes 📝
DAY 5 OF SOCIAL MEDIA MANAGMENT.
LECTURE 5- Social Media Strategies for Product & Service-Based Businesses
1. Product-Based Business Strategy
- Focus: Visibility, trust, and conversions
- Use high-quality visuals (photos, reels, product demos).
- Clearly communicate features, benefits, and pricing.
- Build trust through customer reviews, testimonials, and user-generated content (UGC).
- Run promotions, discounts, and limited-time offers.
- Share how-to videos, usage tips, and product comparisons.
- Strong CTAs: Buy now, Shop the link, DM to order.
2. Service-Based Business Strategy
- Focus: Authority, relationships, and lead generation
- Share educational and value-driven content.
- Position yourself as an expert in your niche.
- Use case studies, client results, and before/after stories.
- Build trust through personal branding and storytelling.
- Encourage conversations via comments, DMs, and consultations.
- Strong CTAs: Book a call, Send a DM, Free consultation.
3. Content Strategy Options
While building a content strategy, different content types are used for different goals:
- Educational Content: Teaches and solves problems; builds authority and trust.Examples: Tips, how-to posts, tutorials, FAQs.
- Entertainment Content: Increases engagement and reach; makes the brand relatable.Examples: Trends, memes, relatable reels.
- Sales / Promotional Content: Drives conversions and revenue.Examples: Offers, launches, packages, discounts.
- Inspirational Content: Creates emotional connection and motivation.Examples: Quotes, success stories, client wins.
- Behind-the-Scenes Content: Shows authenticity and the human side of the brand.Examples: Work process, routines, team culture.
4. Key Differences in Content Approach
- Product-based businesses: Focus on the product and how it helps.
- Service-based businesses: Focus on the person and problem-solving skills.
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DAY 5 OF SOCIAL MEDIA MANAGMENT.
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