@Julie Broad The book is aimed at people who already have awareness of anxious attachment or relationship anxiety.

@Kate Duncan I was going to have the title and subtitle on the cover but also have the long-tail keyword in the listing. I was going to leave "To Let Go of Overthinking and Relationship Anxiety!" off of the cover. Would Amazon quibble with that?

I formerly published three books as just me without a company/imprint. That's because I was doing my taxes for years as a sole proprietor without forming a LLC. More recently, I did form a LLC for my therapy business. My books that I intend to publish this year are related to mental health/self-help. So, I made a new KDP account with my LLC and will use my company name as the imprint name for all upcoming books. This makes taxes more complicated though potentially lower. Given how much cost and hassle are involved in making a formal LLC, I don't recommend that someone do that unless they are sure that their annual gross revenue is above something like US$80k. Below that amount, you add expense and headache without a lot of benefits.

Hello, everyone! I self-published three books around 2010 before I knew anything about publishing (other than how to upload a book to KDP). Combined, they make around $100/year. Now, I'm writing a book for the self-help space about anxious attachment. I've been a psychotherapist for 30 years and have a unique contribution to that niche. Favorite place to write: Thailand. My wife and I live part of the time in Thailand and part in the U.S. Unfortunately, we're currently kind of stuck in the states (long story). Hoping to get back to our home in Thailand as soon as possible.

@Sarah Bean That's an interesting angle I hadn't thought about. Thanks!