You know, Russell Brunson’s Funnel Hacking principle is all about modeling, not stealing. And one of the best ways to model is to create your own swipe file collection. A Swipe File is a collection of funnels that you'd like to refer to later for inspiration (not stealing) These days though.. we’re not just talking about text swipes anymore. We’re talking full funnel pages, videos, email sequences.. the whole shebang. Here’s how you do it: First, get a Screen Grabber like BarnumPT or the GoFullPage Chrome extension. Once installed, just click it, and boom, you’ve got the entire page saved. Next, if you want to go deeper, use a tool like Livestream Downloader to grab videos from the funnel. Run them through a transcription tool like Otter or even feed it into ChatGPT to get the text. Opt-in with a specific gmail address using the "+" trick (youremailaddres+swipefunnelname@gmail.com) and tag all emails that arrive via this address with the name of the funnel you're swiping. Now you have the entire funnel flow in your personal swipe file. Reiterating this for clarity.. You’re not copying; you’re learning. You’re building a library of inspiration. And when it’s time to create your own funnels, you’ve got a treasure trove of proven ideas to riff off of. So start building your own swipe file today. Map out those funnels, grab those screenshots, and let them inspire your own unique creations. Trust me, future you will thank you. 🚀 - James PS: Did you see the new funnel Russell launched today? Let's just say this post was inspired by a real world event and you'll hear a lot more from me about it over the next... *few* days... 💯

What's up Prime Movers!?! I'm working late to prep for the BIG "Selling Online" event next week, and going through some of my older trainings, and found a gem that I haven't seen in YEARS!!! Prior to me focusing 100% of my effort on webinars after ClickFunnels launched, I had spent the prior 5 years 100% focused on VSL's. This was a training I did back then, showing how I structured all of my VSL's (called the "Star, Story, Solution" script). This script is in the original DotComSecrets book... but this video goes a LOT deeper! Attached is the script and an 1 hour 16 minute video teaching it. This VSL script is a great tool to have in your copywriting toolbox!

When I joined FBCC, I was nervous (honestly… terrified 😅). It was the biggest investment I’d ever made in myself. But here’s the truth: it has been one of the most powerful decisions of my journey. FBCC didn’t just teach me funnels. It gave me clarity and frameworks I wasmissing... because its harad to know what do you do not know... Now I have the confidence to finally say: “Yes, I can help you. I know how.” GRADUATION for all of us who made it is in 2 weeks, on the fb group Click Funnels. In case you want to be there. It looks like it will be fun!🎓

This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

After years of building funnels, running ads, and helping businesses sell online…I decided to go ALL IN and get certified directly by Russell Brunson through the FBCC Funnel Builder Coaching & Certification program. ✅ It wasn’t just theory. ✅ It wasn’t just motivation. ✅ It was real coaching + proven frameworks + strategic precision at the highest level. And now… I’m PROUD to say I’m part of the certified crew. 💥 This certification has taken my skills, my confidence, and my speed to a whole new level! and I’m so excited to bring this energy to everyn new project moving forward. Thank you @Russell Brunson & the amazing FBCC team 🙌Let’s goooo 🔥