Just wrapped a call with Sean from our PPC Copilot Group We discussed how to improve his backend further to increase sales. We recorded this call for everyone in the group to get value from. Sean has been using the Weekly Q&As we do in PPC Copilot to get feedback on his account for the last several months and the advice has really helped improve his results, but we still have some further work to figure out how to get sales up. The Win ✅ : Sean changed ONE WORD on his CTA button from "Send Inquiry" to "See Full Price" and his conversion rate jumped from 1.5% to nearly 10%! The Challenge 🧩: While front-end conversions improved dramatically, there's still a significant drop-off at the "Request to Book" stage and Purchase. Customer feedback revealed they need time to discuss with their group and compare options. The Game Plan: 📋 - Implementing "Instant Book" feature for faster conversions - Adding FOMO messaging ("Hold Your Dates" vs "Check Availability") - Improving attribution tracking - Setting up dedicated call team We're scheduling a follow-up in 2 weeks to track progress. This case study proves that sometimes the smallest changes deliver the biggest results! If you want more 1-on-1 Google Ads help from me go check out PPC Copilot - would love to see you inside: https://www.skool.com/copilot/about

I’m currently running conversion campaigns for my e-commerce store, with the goal set to maximize conversions. They’ve been working, but there are some weeks when the ROAS drops significantly. I’m considering switching the goal to maximize conversion value. How would you recommend proceeding? Does using the conversion value objective actually perform better than maximizing conversions?

Hi everyone. I've been running two Google Search campaigns (English and Spanish) for a month now, promoting an Employer of Record (EoR) service in Chile. The service targets foreign companies that want to hire Chilean workers without opening a legal entity. So far, I’ve tried keywords like: - employer of record chile - hire in chile without company - payroll chile - outsourcing chile I also added lots of negative keywords like: jobs, salary, visa, find work, employment, etc. The problem: - Very low impression volume - High CPC (above $10 USD) - Almost no clicks or conversions I tried broadening the keywords to "payroll chile" or "outsourcing", but it just brought irrelevant traffic and expensive clicks. Has anyone faced similar issues with niche B2B campaigns? What would you suggest to do? Would you consider using Performance Max, Discovery, or even LinkedIn Ads to build intent before running Search campaigns? Thanks in advance!