Jul 9 • 💬 General discussion
Which Objective Works Better for E-commerce?
I’m currently running conversion campaigns for my e-commerce store, with the goal set to maximize conversions. They’ve been working, but there are some weeks when the ROAS drops significantly.
I’m considering switching the goal to maximize conversion value. How would you recommend proceeding? Does using the conversion value objective actually perform better than maximizing conversions?
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Which Objective Works Better for E-commerce?
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