Jun 18 • 💬 General discussion
Problems on High CPC and Low volume on KWs
Hi everyone. I've been running two Google Search campaigns (English and Spanish) for a month now, promoting an Employer of Record (EoR) service in Chile. The service targets foreign companies that want to hire Chilean workers without opening a legal entity.
So far, I’ve tried keywords like:
- employer of record chile
- hire in chile without company
- payroll chile
- outsourcing chile
I also added lots of negative keywords like: jobs, salary, visa, find work, employment, etc.
The problem:
- Very low impression volume
- High CPC (above $10 USD)
- Almost no clicks or conversions
I tried broadening the keywords to "payroll chile" or "outsourcing", but it just brought irrelevant traffic and expensive clicks.
Has anyone faced similar issues with niche B2B campaigns? What would you suggest to do?
Would you consider using Performance Max, Discovery, or even LinkedIn Ads to build intent before running Search campaigns?
Thanks in advance!
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Problems on High CPC and Low volume on KWs
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