How We Hired 2 World-Class Media Buyers (Steal This For Your Biz)
Hiring is probably one of the most difficult things to do as a business owner because you have to know when to hire, who to hire, and how to hire… And if you were paying attention to the email blast I sent out yesterday, you might remember the reason why we were looking to hire Media Buyers in the first place. Long story short… It hurt. My team and I were putting up 60+ hour work weeks. And we realized that even though we had THE BEST MONTH in our short existence… (In terms of revenue, profits, and overall results)…We were hitting that point of mind fog we KNEW would eventually bite us in the ass. So the hiring process had to be done. But, same as probably you, we felt kinda “lost” in a way. Where can we find the top talent we need? How could we make sure they were up to Adspend’s standards? Those are valid concerns, but I came across this book “Who” by Geoff Smart about solving the #1 problem businesses have when it comes to hiring… And the fog was gone.We applied three stages to find the ideal Media Buyers for Adspend.com... These are: 1. Culture Fit Interview 2. Test Project 3. Interview With The Team So let me explain each of these so you can understand the main idea: First off… Culture Fit. In this interview, it was just me and the candidate. It’s usually 30 minutes long, and we discuss the company's core values. Of course, you want to understand the habits, routines, and mindset the candidate has and holds as true. However, this also serves another purpose… Which is talking about salary expectations on the spot. (You’ll immediately know if the candidate hates to talk about money, values himself, or doesn’t know what they want) Now, for the Test Project: This is pretty much the easiest way to determine if the candidate isn’t “hyping” his skills.Think about it… You’re trusting a Media Buyer to manage your client’s campaigns. Their money. And if the money isn’t well spent… It’s your fault. So you want to make sure they are wise with their decisions and aggressive when they should be.