Recently our agency got hands on Google's new YouTube Ads guide for 2023, which shares ALL the best practices when launching and scaling your campaigns!
I've attached it to this post for you to look at, but if you want the short summary, here it is:
- Budget: Set a daily budget that is at least 15x tCPA for tCPA campaigns and 10x the expected CPA of your Max conversions campaigns to accelerate campaign ramp-up.
- Bidding: Start with tCPA bidding, if you know your video CPA. Use the UI CPA guidance to determine tCPA for Video. If your primary goal is to drive as many conversions as possible through a flighted campaign, start with Maximize Conversions bidding.
- Targeting: Start with either "Custom Audiences - search terms" or Remarketing or Customer Match or Similar Audiences and opt-in to “Optimized Targeting” to show your ads to more people who are likely to convert. For Custom Audiences - search terms, use 10-15 of the highest converting search keywords.
- Creative: Add sitelinks to your campaign / adgroup OR run multiple creative variants (at least 5 if possible, changing up call to action button, headline text or core video asset) following these tips to optimize creative effectiveness
And if you want a longer explanation of this guide from me, where I break down each of those steps more in depth...
Read the THREAD I just published on Twitter here: https://twitter.com/thebrianmoncada/status/1654232293756502016?s=20
If you have any questions, comment down below!
Hope this helps :)