I'm positioning myself as a creative strategist for coaches or info product owners, (and service businesses. I am not targeting DTC brands as it might need more proof for me to get hired). I want to run ads to my own offer using the Laurel Portie system, but I'm stuck at the foundation: I don't have a clearly packaged offer yet (just a general sense from what I see others selling or hiring (Upwork or Facebook groups) which I will drop in the comments for everyone to look into), no case study to back it up, and no power bombs or humble brag to fuel the system (any ideas on this would be helpful too) For someone starting from scratch in a new positioning like this, what's the right sequence to get unstuck: define the offer first, then build proof, then create power bombs? Or is there a faster way to get all of these pieces in place so I can actually start running ads?

Roofing Ad #1 (Honesty Angle) Headline: Roofs as low as $8,000 – Unbeatable Quality and Pricing Primary Text: (Target City #1) & (Target City #2) Homeowners! You know what really frustrates me? Overpriced roofs. Overpriced roofs for an average product. Now that REALLY frustrates me. Because people are paying more…and not getting more. $45,000 for a roof on a normal home? Yes — that’s what some high-pressure roofers are charging. But here’s the truth no one tells you: Not every roof needs to cost that much. In fact… some roofs are as low as $8,000. Now you’re probably thinking… “How is that even possible?” Simple. If your roof is the right size…If it’s not overly steep…If you’re not being upsold on materials you don’t actually need… Then yes — $8k is realistic. And here’s the problem: Most homeowners don’t know this. So they get sold…Not advised. What we do differently: ✔ Honest inspection (no pressure) ✔ Straight pricing based on YOUR roof ✔ Options that fit your budget — not ours ✔ No unnecessary upgrades or scare tactics Before you agree to a $20k… $30k… or $40k quote… At least get a second opinion. It could save you thousands. 👉 Click below to get a free roof estimate(No pressure. No sales pitch. Just real numbers.)

If you grew up anywhere in Central Kolkata — Park Circus, Tangra, Beniapukur, Ripon Street— you know the frustration. You love this part of the city. Your family is here. Your business is here. Everything that matters is within 10 minutes. But finding a MODERN, premium apartment in this belt? Almost nothing exists. The new towers are all in Rajarhat. New Town. EM Bypass. Nice buildings — but an hour away from your life. So you've been stuck choosing between: → A modern flat far from everyone you know → Or an old building in the area you love That's about to change. K Twins is a brand new twin-tower development near Loreto Convent, in the Tangra-Entally corridor. Minutes from Park Circus. Connected to Park Street and Sealdah. Surrounded by schools, hospitals, and the markets you already shop at. Not Rajarhat. Not New Town. Right here - in the heart of Central Kolkata. Here's what it is: → G+18 twin towers on 1.5 acres → Only 170 premium apartments (not a 500-unit complex) → 2 BHK — 994 sq.ft. | 3 BHK — 1349 sq.ft. onwards → Swimming pool, tennis court, modern gym, landscaped garden → Kids play area, 24x7 security with CCTV, dedicated car parking → RERA Registered: WBRERA/P/KOL/2026/003917 Why this location matters: → Walking distance from Loreto Convent → Minutes from Park Circus, Sealdah Station, and Park Street → Right in the established residential corridor of Tangra-Entally → Hospitals, markets, places of worship — all nearby → You already know this area. You don't need to "settle in." Price: Starting ₹85 Lakhs. Think about that for a moment. A premium 2 BHK in a brand new G+18 tower in Central Kolkata — ₹85 Lakhs. That's roughly ₹50,000/month EMI. Many families in this area pay ₹25,000-35,000 rent for older flats right now. The gap between renting and owning isn't as big as it looks. And consider this — A brand new twin tower in this corridor is genuinely rare. Which means the value trajectory is straightforward — it only goes up. You're not just buying a flat. You're securing a position in a location that can't be replicated.

Amanda Khayat is a French-Arab + Brazilian copywriter. She doesn't speak English. She started copywriting at 15 years old. She wrote copy on her phone because she couldn't afford a computer. She's 17 years old now and the Copy Chief / Creative Director for the biggest Brazilian direct response publishers. She manages and trains teams of copywriters while also writing winning ads of her own. She gets a $23K retainer (I'm not sure if that's monthly or yearly) and profit share. Her ads have generated $20MM. She doesn't use AI to write ads. Watch this 3-hour interview. It's dubbed in English. It's a creative strategy course on its own.

Every word of this is true but I've changed the names. Three years ago when I first launched Copyskills, two copywriters joined our community. Pradeep joined first, Antonio joined some time later. Pradeep and Antonio both live in the Global South. And they both had significant challenges. All the common struggles Global South copywriters have. - English being their second language - Businesses not taking them seriously - Prospects expecting to pay them peanuts and get A-List results - Lack of confidence - Needing to level-up their average copywriting and master other essential business and marketing skills Pradeep and Antonio both had access to everything I offer in Copyskills. - Unlimited copy critiques - Coaching on how to run their business - Advanced marketing courses - Guest lectures from some of the smartest copywriters and marketers in the world - Support and community …And so much more. In fact, now that I think of it, Pradeep had a huge advantage over Antonio. Pradeep was already working with two of the biggest fitness influencers in the world. Antonio had some experience, but he was further behind. 7 months after joining Copyskills, Pradeep sends me this email: >> I've decided to cancel my CopySkills membership. In the 6 months since my last retainer got canceled, I've only managed to earn $3400. The problem isn't Copyskills, or even the profession (I love marketing/copywriting). It's just me. I'm not being consistent with marketing my biz. Haven't consistently tweeted, emailed or started a yt channel or even DM'd people. For now I've decided to get a job. This email made me very angry. So angry, in fact, Pradeep is banned from rejoining Copyskills or buying any of my products. Forever. He had 6 months to take advantage of the support and resources in Copyskills to get more clients. - He could have shown up every day asking for feedback and coaching, I did x, y happened, what should I do next? - He could have worked with me to come up with a compelling offer and cold outreach strategy - He could have asked his past clients for referrals - He could have reached out to 10 business owners a day, every day – that's 1800 over 6 months - He could have posted daily on one platform where his ideal client hangs out - He could have launched his own info product using the skills he already had