Hi guys, I'm trying with my client a new thing - a video FB ad. I have never done any and I'm not exactly sure how to structure it. I know about the parts like Hook, introduction and CTA but still.. I have written something short as a script so could you give me any feedback on it, please? It's for cosmetic service: "After one visit to the beauty salon, it is possible to get a clean and healthy skin. This is NOT true for scientifically based reasons! In fact, if you don't visit a beautician regularly at least once a month and don't take care of your skin at home, you will never achieve your dream look. And why should you listen to me? My name is Pavlina Řehořová and I have taken several courses in cosmetology such as [cosmetology course]. The solution that every woman needs is a professional plan on how to take care of her skin. Come to my salon and we will put together a customized plan created for you. Just click the "Call" button below. I'm looking forward to seeing you!" Also what I struggle with is coming up with a proper call to action so that people would be interested in coming to the salon and actually buying the cosmetic treatment. I think that my current call to action is not what I'm looking for. Thank you for any help!

You guys have been asking for the call recordings... we finally dropped one. 🚀 If you want the recording of @Jasmine Lotomau first masterclass, How To Retain Agency Clients In 2024... 👀 Just comment "RETENTION" below and I'll send it over to you 👇

Hey guys! How are you doing? For the last 2 weeks, I've been running ads for a cosmetic salon. The results of the campaigns are pretty good. I got her 42 leads with the average cost for each being $3. One lead has a value of $50 + they will come more than once. The offer we run is one for lash lifting: buy 3 lash lifting treatments and get serum for home treatment for free, and the other one is a free consultation for any cosmetic treatment spending a total of $8 a day (in the Czech Republic). However, the lead quality is not what I expected. Out of these 42 leads, only one came into the salon and the rest were scheduled but didn't come or cancelled it. What we do is that I get her lead, I'll send her the info about the lead and she calls them and books them in herself. I don't think it's the lady's mistake, but there's just something off with the quality of people filling out the FB opt-in. I was thinking about some additional age or interest targeting. Potentially putting more questions into the opt-in since now they currently fill out their name, email, phone and city. I'm not sure. Do you have any tips on how to get a better percentage of people that come into the salon? I am extremely grateful for any tips and would love to connect. 🙏 Thank you!