How to Win warmed leads in sales calls with BS WHISP Framework
I've been losing warmed lead after warmed lead on discovery calls, and after reflecting on my last 3 client conversations, I identified my core problem: lack of clear structure for discovery calls. After some research, I discovered this powerful formula from Nick Saraev to structure sales calls: *BSWHISP* here how it works : B - Build Rapport Create a genuine connection with your prospect. Look for common ground and aim to get them to laugh or smile. This sets a positive tone for the entire call. S - Set Schedule Outline the call roadmap upfront: "Here's how this call will go - I'll ask you questions about your business to understand your situation. Then, if I can help, I'll share how we might solve your problem together." WH - Why Me? Why This? Why Now? - 'Why did you respond to my email/click my ad, or book this call?' - What's the potential revenue impact if this problem gets solved (or remains unsolved)? - Why do they want to solve this problem right now (and not later) ? I - Impact & Implications Dig deeper into the cost of inaction and the benefits of solving their problem. S - Solution: Show them a workflow you've prepared for them before the call. "Based on what you've shared, I have enough context to suggest a solution for your specific needs." P - Proposal End the call professionally: "I'll scope out the project details and send you a comprehensive proposal within [timeframe]." This framework gives you a solid sales skeleton you can use on every sales call. Best of luck Good luck guys, let me know if you have any questions