How to Win warmed leads in sales calls with BS WHISP Framework

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I've been losing warmed lead after warmed lead on discovery calls, and after reflecting on my last 3 client conversations, I identified my core problem: lack of clear structure for discovery calls.

After some research, I discovered this powerful formula from Nick Saraev to structure sales calls: *BSWHISP*

here how it works :

B - Build Rapport Create a genuine connection with your prospect. Look for common ground and aim to get them to laugh or smile. This sets a positive tone for the entire call.

S - Set Schedule Outline the call roadmap upfront: "Here's how this call will go - I'll ask you questions about your business to understand your situation. Then, if I can help, I'll share how we might solve your problem together."

WH - Why Me? Why This? Why Now?

'Why did you respond to my email/click my ad, or book this call?'
What's the potential revenue impact if this problem gets solved (or remains unsolved)?
Why do they want to solve this problem right now (and not later) ?

I - Impact & Implications Dig deeper into the cost of inaction and the benefits of solving their problem.

S - Solution:

Show them a workflow you've prepared for them before the call. "Based on what you've shared, I have enough context to suggest a solution for your specific needs."

P - Proposal End the call professionally:

"I'll scope out the project details and send you a comprehensive proposal within [timeframe]."

This framework gives you a solid sales skeleton you can use on every sales call.

Best of luck

Good luck guys, let me know if you have any questions

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