I wasn't planning to run this masterclass again so soon, but... the feedback from the last session made me realize I HAD TO! A lot of you got real clarity from it, and a lot of you couldn’t make the 7pm time. So we’re doing it again. Same masterclass, better time. If you missed it the first time, this is your chance to join! I’m going to walk you through the exact framework I wish I had when I started my career coaching business. The one that would’ve saved me time, money, and a lot of unnecessary stress. If you’re feeling stuck or spread thin, you’ll want to be there. You can register FOR FREE here: https://shorturl.at/1YRLt

There’s a pattern I’ve started to notice, that you can usually tell early on who’s going to struggle in this industry. Not because they’re not smart or because they don’t have experience. But because they skip the part that actually builds the foundation. I had a conversation once with someone who wanted to go all in on career coaching. But when we got into it, they hadn’t really spent time helping people yet. No real understanding of how to guide someone through the full process, or proof that what they were thinking would actually work. So instead of talking about offers or content, the conversation shifted. Start with the work. Help a few people first. Do it for free. Learn what actually happens when someone is in the middle of a job search. Because that’s where everything comes from. And honestly, it’s what protects you from building something on shaky ground. The people who rush past that stage usually struggle later. The ones who lean into it build something much more solid. Curious how you see this. What do you think are early signs that someone is actually on the right path in this space?

My first reaction wasn’t anger. It was curiosity. Because comments like that usually come from somewhere: a bad experience, a misunderstanding of what coaching actually is, or frustration with the industry as a whole. And to be fair, the online world has created a lot of noise. So I understand why some people feel skeptical. But I’ve also seen the other side of this work. Clients landing roles they thought were out of reach. Professionals finally learning how to position themselves. People changing the trajectory of their careers because someone helped them execute. I shared my full thoughts on this in the video attached. I’d actually be curious to hear your perspective after watching it. What do you think separates a great career coach from someone who’s just selling promises?

I want to try something a little different for our next Coffee Hour. Not a training. Not a breakdown. Not tactics. If you’re building (or thinking about building) your career coaching business… what’s actually holding you back from going all in? And I don’t mean the polished answer. I mean the honest one. Is it income? Is it doubt? Is it not fully believing you’re ready? Is it fear of committing publicly? This month we’ll be talking a lot about becoming a career coach. But before strategy, before positioning, before content… there’s a decision. And sometimes that decision is the hardest part. So on Thursday, March 12th at 12 PM EST, let’s talk about it. No pressure. Just space to say what’s real. If you’re coming, comment “I’ll join.” Add the event to your calendar here: https://www.skool.com/careercoaches/calendar?eid=b3c8d0d944f44315a509e03336166e38

You can post something that gets insane reach, tons of likes, tons of followers… and your business can actually get worse. Not because visibility is bad, but because the content you write attracts a certain type of person. If your content leans into frustration, victim mentality, or “corporate America is evil,” you might go viral. But you also might attract clients who blame everyone else for their results. And those clients are usually the hardest to work with. That’s the part nobody talks about. So here’s a question you should ask yourself before you write your next post: What type of client do I want my content to attract? And what type of client do you absolutely want to repel? Have you experienced anything like this? I personally did, and it took a really hard toll on my business (trust me when I tell you it was rough)