Let’s play with a thought experiment for a minute. A little dramatic… but stay with me... 🔥 What if you burned the pile? You know the one —the mental stack of to-dos, the obligations you said yes to out of guilt, the “shoulds,” the open tabs, the DMs you haven’t replied to, the 4,000 (do I hear 10,000? 30,000?) unread emails you swear you’ll deal with “someday.” What if you piled all of it up…struck a match…and let the whole thing go up in flames? What would happen? Would there be anything in that pile you’d actually miss? Anything truly urgent or essential… OR is most of it just noise you’ve been carrying out of habit? Would anything bad happen if you didn’t respond, fix, finish, or follow up? Or – and this is the real question – would it feel like release? Like creating a clean slate your brain hasn’t felt in years? Sometimes the reason we feel behind isn’t because we’re failing…it’s because we’re dragging around a pile of busywork that doesn’t even belong to us anymore. So today, just imagine: If you burned the pile, what would be lost? And what freedom might you gain? You don’t have to actually set anything on fire (tempting as it is 😅)…but noticing what you would burn tells you a lot about what’s still worth carrying. (Thanks to @Mike Richardson for sparking this reflection by suggesting I burn my own pile lol)

We all hear that “to be successful, you need to know where you’re going.” And yes… true. But also - that question can feel impossible to answer when you’re just craving ANY win, any forward movement, any sign that what you’re building is working. And when you don’t have your own definition, it becomes way too easy to start chasing someone else’s. Their numbers. Their lifestyle. Their way of building. Their goals. And then you wonder why you still don’t feel happy even when things are working. 🤷‍♀️ Success is personal. Deeply personal. It’s tied to your season of life, your energy, your values, and what you actually want your days to look like. So if defining success feels murky right now, try flipping the question: What is NOT success for me? What absolutely does NOT fit the life I want? For me, “not success” looks like: • Live monthly launches • Feast/famine income cycles • Working 8-hour days • A calendar filled with nonstop calls • Managing a big team or office Once I’m honest about what I’m not building, it becomes so much easier to see what I am building — and what kind of success will actually feel good and sustainable. So I’m curious… What does NOT SUCCEES look like for you right now?

There's this thing we do as entrepreneurs where we just... keep adding. New strategies. New platforms. New "must-have!" tools. New ways we "should" be showing up. And we rarely stop to ask: What can I actually put DOWN? I've been thinking about this a lot lately because I caught myself the other day still mentally budgeting time for a marketing strategy I haven't used in 18+ months (*cough* Facebook *cough*). Like my brain was still holding a spot for it. We do this constantly: - Keep paying for software we opened once in 2023 - Hold onto content strategies that made us miserable - Carry guilt about not doing the thing everyone says we "should" be doing - Maintain offers we've outgrown but feel obligated to keep - Stay in memberships we never use And here's the sneaky part: all of this takes up actual energy, even when we're not actively doing the thing. And do you know what's wild? The moment you actually decide to STOP doing something. 🤯 Suddenly there's space. Suddenly you can think more clearly about the things that actually matter. So here's your friendly reminder: - You don't have to keep doing the thing just because you started it. - You don't have to finish the program you paid for if it's not serving you. - You don't have to post on every platform because some course from 2019 said you needed to be "everywhere." - You don't have to keep the offer that worked two years ago if it doesn't fit your life now. 👉 You can just... stop. And it's not quitting. It's editing. The Actual Exercise (if you want to take this further) Open your notes app. Set a timer for 5 minutes. List everything you're carrying that you could put down: - Business stuff that's draining you - "Shoulds" that aren't actually moving the needle - Strategies that worked for someone else but make you want to hide under your desk - Subscriptions you're keeping out of guilt or fantasy - Projects you started in a different season of life . Just write it down. See it. Notice how long some of these things have been sitting there. Pick one thing. Just one. And put it down this week.

We’ve officially entered Twixmas (aka the Holiday Hangover…🥴) — that weird stretch of time between Christmas and New Year’s where no one knows what day it is, the fridge is 80% leftovers, and the energy is… wobbly at best 😅 Some of us are nesting. Some of us are recovering. Some of us are chasing small humans around the house while trying to remember where we put our coffee… There’s no “right” way to do this week. You can rest. You can be gently productive. You can float. You can plan. You can do ABSOLUTELY NOTHING and curl up on the sofa in a blanket burrito. (🙋‍♀️) So I’m curious — how are you doing Twixmas this year? Cozy? Productive? Feral? Somewhere in the middle? Drop a word or a vibe below!

What’s your focus this December holiday week? For me, we’re actually kid-free until Christmas Eve, so it’s a balance of resting…and trying to take as much advantage of the free time to dive deep into my to-do list as much as possible! (…And maybe a bit of sitting in my son’s room missing him 😭)