My Mini-Plan - Feedback Welcome!
First, an update: I got accepted into the bundle (School Rocks by Cat Griffin)! It's going to run from February 1-10 and is for parents, teachers, and those in the homeschool space. I'm offering 36 alternative activities for students who don't earn Fun Friday. ("Fun Friday" is a catchall term for a Friday reward activity or event a class earns through good behavior during the week.) My email sequence will (1) deliver the thing and explain how to use it, (2) tease my Fun Friday reward system and show how the Alternative Activities will help student behavior improve, (3) give my 36 Fun Friday Activities lead magnet, and (4) share the benefits of my full Fun Friday behavior system and invite people to a free webinar. If they accept, they'll attend a short (30-45-minute) webinar that gives a deeper overview of the behavior system, why it works, and a teaser on how to set it up. (Making it free is deliberate: I'm still new, so I have exactly 0 social proof / testimonials; and teachers tend to be low-trust and unwilling to spend money unless something is really REALLY valuable.) At the end of the webinar will be a pitch for a low-ticket mini-course. It will be 3-4 modules (I reserve the right to adjust this as I build it) hosted through Teachery on exactly how to set up the behavior system, use it, adjust it, and implement it with your class. It will cost $17 (less than a half tank of gas!), but if teachers use the system and let me ask them feedback questions for testimonials, I'll refund the entire price. My main goal is to get people onto my list and to gain visibility...which is way harder than I thought with an audience of teachers! I'm hoping that this will get me some social proof so that I can eventually raise prices and get more conversions. Thoughts? Feedback? Mindless flattery? 😉